LEADER 03590oam 2200673I 450 001 9910463364903321 005 20200520144314.0 010 $a0-429-23244-6 010 $a0-203-46217-3 010 $a1-280-31770-1 010 $a1-134-60568-4 024 7 $a10.4324/9780203462171 035 $a(CKB)3240000000001539 035 $a(SSID)ssj0000447111 035 $a(PQKBManifestationID)11279555 035 $a(PQKBTitleCode)TC0000447111 035 $a(PQKBWorkID)10504980 035 $a(PQKB)11320877 035 $a(SSID)ssj0000079612 035 $a(PQKBManifestationID)11107839 035 $a(PQKBTitleCode)TC0000079612 035 $a(PQKBWorkID)10075505 035 $a(PQKB)11530667 035 $a(MiAaPQ)EBC170169 035 $a(Au-PeEL)EBL170169 035 $a(CaPaEBR)ebr10054126 035 $a(CaONFJC)MIL31770 035 $a(OCoLC)437078723 035 $a(OCoLC)1000432644 035 $a(EXLCZ)993240000000001539 100 $a20180331d2000 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMachiavelli, marketing, and management /$fedited by Phil Harris, Andrew Lock and Patricia Rees 210 1$aLondon ;$aNew York :$cRoutledge,$d2000. 215 $axiii, 242 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-21670-2 311 $a0-415-21669-9 320 $aIncludes bibliographical references and index. 327 $tchapter 1 Introduction -- $tchapter 1 Introduction -- $tchapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? /$rPhil Harris, Andrew Lock and Patricia -- $tchapter 3 Machiavelli's contemporaries George Bull /$rGEORGE BULL -- $tchapter 4 Machiavelli, master of liberty /$rBeatrice Rangoni Machiavelli -- $tchapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness /$rRichard Elliott -- $tchapter 6 Niccol Machiavelli as relationship marketing guru /$rMichael Thomas -- $tchapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics /$rDominic Wring -- $tchapter 8 Renaissance realpolitik for modern management /$rAlistair McAlpine -- $tchapter 9 From the dark to the light: ranges of the real skills of management /$rBrian Stone -- $tchapter 10 Corporate governance: real power, Cecil King and Machiavelli /$rKen Simmonds -- $tchapter 11 Machiavelli, politics and modern language use in modern management /$rTerry Berrow -- $tchapter 12 Are Machiavellian tactics still appropriate or defensible in politics? /$rMaureen Ramsay -- $tchapter 13 Nicco and Charlie: a story of two political servants and of political management /$rKevin Moloney -- $tchapter 14 Machiavelli and Powell: maximizing prophets /$rJohn Parkin -- $tchapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War /$rMartin Stephen -- $tchapter 16 Machiavelli and human nature /$rRobert Gutfreund -- $tchapter 17 The myth and reality of telling the truth: the legacy of /$rPhil Harris. 606 $aManagement 606 $aMarketing 608 $aElectronic books. 615 0$aManagement. 615 0$aMarketing. 676 $a658 701 $aHarris$b Phil$f1952-$0977247 701 $aLock$b Andrew$f1947-$0977248 701 $aRees$b Patricia$0977249 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910463364903321 996 $aMachiavelli, marketing, and management$92226175 997 $aUNINA