LEADER 03566nam 2200685 a 450 001 9910463333503321 005 20200520144314.0 010 $a1-299-24247-2 010 $a1-118-55443-4 035 $a(CKB)2670000000336907 035 $a(EBL)1132839 035 $a(OCoLC)829459869 035 $a(SSID)ssj0000833035 035 $a(PQKBManifestationID)12410040 035 $a(PQKBTitleCode)TC0000833035 035 $a(PQKBWorkID)10900626 035 $a(PQKB)10458550 035 $a(PQKBManifestationID)16033167 035 $a(PQKB)23232168 035 $a(MiAaPQ)EBC1132839 035 $a(DLC) 2012043879 035 $a(Au-PeEL)EBL1132839 035 $a(CaPaEBR)ebr10667415 035 $a(CaONFJC)MIL455497 035 $a(EXLCZ)992670000000336907 100 $a20121026d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDesigning B2B brands$b[electronic resource] $elessons from Deloitte and 182,000 brand managers /$fCarlos Martinez Onaindia & Brian Resnick 210 $aHoboken, N.J. $cWiley$dc2013 215 $a1 online resource (225 p.) 300 $aIncludes index. 311 $a1-118-45747-1 327 $aDesigning B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging 327 $aOne-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index 330 $a "As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights." - The CA magazine (UK)Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will 606 $aBranding (Marketing)$xManagement 606 $aBrand name products$xManagement 606 $aCorporate image 606 $aLogos (Symbols)$xDesign 606 $aTrademarks$xDesign 608 $aElectronic books. 615 0$aBranding (Marketing)$xManagement. 615 0$aBrand name products$xManagement. 615 0$aCorporate image. 615 0$aLogos (Symbols)$xDesign. 615 0$aTrademarks$xDesign. 676 $a658.8/27 700 $aMartinez Onaindia$b Carlos$0885308 701 $aResnick$b Brian$f1974-$0885309 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463333503321 996 $aDesigning B2B brands$91976742 997 $aUNINA LEADER 02037nam 2200421Ia 450 001 996387201103316 005 20200824132303.0 035 $a(CKB)4940000000085301 035 $a(EEBO)2240906278 035 $a(OCoLC)ocm33151012e 035 $a(OCoLC)33151012 035 $a(EXLCZ)994940000000085301 100 $a19950918d1620 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aIames by the grace of God king of England, Scotland, France and Ireland ... to all people to whome these our letters patents shall come, greeting$b[electronic resource] $ewhereas wee are credibly giuen to vnderstand aswell by ... the maior and iurats of our towne and port of Hastings, within our county of Sussex .. 210 $a[London] $cPrinted by Thomas Purfoot$d[1620] 215 $a1 sheet ([1] p.) 300 $aFor 1-year collections to repair the pier of Hastings. 300 $aTitle and other title information from first 5 lines of text. 300 $aAt upper left corner of sheet: Hastings, an ancient port towne in Sussex. 300 $a"Witnesse our selfe at Westminster, the sixteenth day of May, in the eighteenth yeere of our Raigne of England, France, & Ireland; and of Scotland the three and fiftieth." 300 $aReproduction of original in: Society of Antiquaries. 330 $aeebo-0147 606 $aHarbors$xMaintenance and repair$xFinance$zEngland 607 $aHastings (Sussex, England)$xHistory 607 $aSussex (England : County)$xHistory 607 $aGreat Britain$xHistory$yJames I, 1603-1625 608 $aBroadsides$zLondon (England)$y16th century.$2rbgenr 615 0$aHarbors$xMaintenance and repair$xFinance 701 $aJames$cKing of England,$f1603-1625.$01003901 801 0$bEBK 801 1$bEBK 801 2$bWaOLN 906 $aBOOK 912 $a996387201103316 996 $aIames by the grace of God king of England, Scotland, France and Ireland ... to all people to whome these our letters patents shall come, greeting$92305381 997 $aUNISA LEADER 03035nam 2200589Ia 450 001 9910784720303321 005 20230207224342.0 010 $a1-281-33129-5 010 $a0-335-23529-8 035 $a(CKB)1000000000405609 035 $a(EBL)332732 035 $a(OCoLC)437200525 035 $a(SSID)ssj0000220059 035 $a(PQKBManifestationID)11186578 035 $a(PQKBTitleCode)TC0000220059 035 $a(PQKBWorkID)10143112 035 $a(PQKB)11560640 035 $a(MiAaPQ)EBC332732 035 $a(Au-PeEL)EBL332732 035 $a(CaPaEBR)ebr10229877 035 $a(CaONFJC)MIL133129 035 $a(EXLCZ)991000000000405609 100 $a20070830d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aPerson centred practice for professionals$b[electronic resource] /$fedited by Jeanette Thompson, Jackie Kilbane and Helen Sanderson 210 $aMaidenhead, UK $cOpen University Press/McGraw-Hill$d2008 215 $a1 online resource (332 p.) 300 $aDescription based upon print version of record. 311 $a0-335-22195-5 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Half-title; Title Page; Copyright Page; Dedication; Contents; List of contributors; Introduction; Chapter 1: Exploring the history of person centred practice; Chapter 2: Towards person centred practice; Chapter 3: Person centred thinking; Chapter 4: Person centred partnerships; Chapter 5: Person centred approaches to educating the learning disability workforce; Chapter 6: Person centred approaches to meeting the health needs of people who have a learning disability; Chapter 7: Communication 327 $aChapter 8: Meeting the needs of people from diverse backgrounds through person centred planningChapter 9: Person centred transition; Chapter 10: People with learning disabilities planning for themselves; Chapter 11: Families leading person centred planning; Chapter 12: Support planning; Chapter 13: Creating community inclusion; Index; Back Cover 330 $aOffers a range of person centred and evidence based approaches to tackling challenges faced by professionals working with people with learning disabilities. This book helps you analyze issues relating to person centred practice and considers the implications of this key government initiative for health and social care professionals. 606 $aLearning disabled$xServices for 606 $aSocial work with people with mental disabilities 615 0$aLearning disabled$xServices for. 615 0$aSocial work with people with mental disabilities. 676 $a362.941 701 $aThompson$b Jeanette$01564045 701 $aKilbane$b Jackie$01564046 701 $aSanderson$b Helen$01564047 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784720303321 996 $aPerson centred practice for professionals$93832901 997 $aUNINA