LEADER 04208nam 2200757 a 450 001 9910463332503321 005 20200520144314.0 010 $a3-11-029250-5 024 7 $a10.1515/9783110292503 035 $a(CKB)2670000000337960 035 $a(EBL)893301 035 $a(OCoLC)829462231 035 $a(SSID)ssj0000833683 035 $a(PQKBManifestationID)12430511 035 $a(PQKBTitleCode)TC0000833683 035 $a(PQKBWorkID)10936363 035 $a(PQKB)10150784 035 $a(MiAaPQ)EBC893301 035 $a(DE-B1597)177848 035 $a(OCoLC)1002274415 035 $a(OCoLC)1004874623 035 $a(OCoLC)1011475798 035 $a(OCoLC)979633085 035 $a(OCoLC)987954477 035 $a(OCoLC)992508279 035 $a(OCoLC)999378146 035 $a(DE-B1597)9783110292503 035 $a(Au-PeEL)EBL893301 035 $a(CaPaEBR)ebr10661405 035 $a(EXLCZ)992670000000337960 100 $a20130117d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aModern rhetoric in culture, arts, and media$b[electronic resource] $e13 essays /$fby Joachim Knape ; [translated by Alan L. Fortuna] 210 $aBerlin ;$aBoston $cDe Gruyter$d2013 215 $a1 online resource (318 p.) 300 $aDescription based upon print version of record. 311 $a3-11-029245-9 320 $aIncludes bibliographical references and index. 327 $aRhetorical fallacies and the foundations of intercultural contrastive research in rhetoric -- Rhetoric between historicism and modern science -- Oratorical image, prestige, reputation and ethos in Aristotelian rhetoric -- Language or rhetoric? a dialog -- A rhetoric of conversation -- Historiography as rhetoric in Medieval times -- On the problems of literary rhetoric -- Paratexts and the rhetorical factor in literature -- New rhetoric and the rhetoric of deconstruction -- The rhetoric of music -- A rhetoric of images -- On a theory of the rhetoric of feature films -- The concept of medium in rhetoric. 330 $aThe goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases in mind. With respect to this ancient tradition, there are numerous books that provide a historical overview of the field. There is also a wide array of introductory works and research contributions that deal with the practice of political rhetoric. On the other hand, only a few 20th century academics have attempted to theoretically rehabilitate rhetoric (after its decline as an academic discipline in Europe in the 18th and 19th centuries) and to give rhetorical theory a modern, new, and further reaching perspective. Two notable examples have been Kenneth Burke and Brian Vickers. The book begins with the assumption that rhetoric is not merely limited to linguistic action, but rather is present everywhere in the communicative world. Against this background, this work develops a modern theory of rhetoric, and demonstrates in twelve chapters how methodical rhetorical analysis can be done in selected practical fields of application (Literature, Music, Images, and Film). 606 $aRhetoric$xSocial aspects 606 $aRhetoric$xHistory 606 $aCommunication$xSocial aspects 606 $aLanguage and culture 606 $aRhetoric, Ancient$xInfluence 608 $aElectronic books. 615 0$aRhetoric$xSocial aspects. 615 0$aRhetoric$xHistory. 615 0$aCommunication$xSocial aspects. 615 0$aLanguage and culture. 615 0$aRhetoric, Ancient$xInfluence. 676 $a808.001 686 $aEC 4100$2rvk 700 $aKnape$b Joachim$01048433 701 $aFortuna$b Alan L$01048434 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463332503321 996 $aModern rhetoric in culture, arts, and media$92476726 997 $aUNINA