LEADER 03854nam 2200589 a 450 001 9910463272403321 005 20200520144314.0 010 $a3-95489-554-4 035 $a(CKB)2670000000406250 035 $a(EBL)1324058 035 $a(OCoLC)854977230 035 $a(SSID)ssj0001171342 035 $a(PQKBManifestationID)11960361 035 $a(PQKBTitleCode)TC0001171342 035 $a(PQKBWorkID)11191545 035 $a(PQKB)10303694 035 $a(MiAaPQ)EBC1324058 035 $a(Au-PeEL)EBL1324058 035 $a(CaPaEBR)ebr10735045 035 $a(EXLCZ)992670000000406250 100 $a20130729d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWOW and SkyTeam Cargo$b[electronic resource] $ean in-depth analysis of strategic alliances for air cargo carriers and the impact on cargo airlines operations and success /$fFlorian Smeritschnig 210 $aHamburg $cAnchor Academic Pub.$d2013 215 $a1 online resource (84 p.) 300 $a"Disseminate knowledge"--Cover. 311 $a3-95489-054-2 320 $aIncludes bibliographical references. 327 $aWOW and SkyTeam Cargo; Table of Contents; 1 Introduction; 1.1 Research Questions; 1.2 Methodology; 1.3 Structure; 2 Research Background; 2.1 Market Environment; 2.1.1 Challenges; 2.1.2 Opportunities; 2.2 Idiosyncratic Economics of Air Cargo Operations; 2.3 Reactions of Air Cargo Carriers; 2.3.1 WOW; 2.3.2 SkyTeam Cargo; 2.4 Summary of WOW and SkyTeam Cargo; 3 Literature Review - State of the Field; 3.1 A Definition and Distinction of the Alliance Term; 3.2 State of the Field; 3.2.1 Strategic Alliances in General; 3.2.2 Strategic Alliances in Air Transportation 327 $a3.3 The Concept of Strategic Alliances3.4 Alliances in the Air Cargo Business; 3.4.1 Driving Forces of the Alliance Decision; 3.4.2 Alliance Advantages; 3.4.3 Disadvantages; 3.5 Core Questions and Prerequisites for Alliance Integration; 3.5.1 Value Creation and Distribution; 3.5.2 Alliances as a Long Term Commitment; 3.5.3 Foreseeing of Conflicts; 3.5.4 Reciprocation in a Network of Alliances; 3.5.5 Prerequisites for Successful Alliance Creation ; 3.6 Alliance Criticism and Other Cooperation Strategies; 3.6.1 Criticism; 3.6.2 Other Co-operation Methods 327 $a3.7 Challenges and Common Complications4 Transition to Analytical Part; 5 Analysis of Both Alliances' Revenue-Tonne-Kilometres; 5.1 Assumptions; 5.2 Total Market and Peer Group; 5.3 WOW and SkyTeam Cargo; 5.3.1 WOW Alliance; 5.3.2 SkyTeam Cargo; 5.4 Comparison WOW and SkyTeam Cargo; 6 Conclusion and Further Research Opportunities; 6.1 Summary; 6.2 Further Research Opportunities; References 330 $aHauptbeschreibung In the airline industry, the formation of highly integrated strategic alliances started during the 1990''s. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international markets. For cargo companies, this type of integration came around later, namely in the beginning of 2000. As a result of the increased co-operation, major alliances were formed with the launch of SkyTeam Cargo and WOW. In the dawn of the new century, these alliances should lay the cornerstone for the achiev 606 $aTransport planes 606 $aAeronautics, Commercial$xFreight 606 $aAirlines 608 $aElectronic books. 615 0$aTransport planes. 615 0$aAeronautics, Commercial$xFreight. 615 0$aAirlines. 676 $a658.7 700 $aSmeritschnig$b Florian$0992587 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463272403321 996 $aWOW and SkyTeam Cargo$92272861 997 $aUNINA