LEADER 02590nam 22004573u 450 001 9910463168303321 005 20210114014335.0 035 $a(CKB)2670000000390764 035 $a(EBL)231920 035 $a(OCoLC)475938309 035 $a(MiAaPQ)EBC231920 035 $a(EXLCZ)992670000000390764 100 $a20131216d2005|||| u|| | 101 0 $aeng 200 10$aOrange Empire$b[electronic resource] $eCalifornia and the Fruits of Eden 210 $aBerkeley $cUniversity of California Press$d2005 215 $a1 online resource (404 p.) 300 $aDescription based upon print version of record. 311 $a0-520-25167-9 327 $aCover; CONTENTS; LIST OF ILLUSTRATIONS; ACKNOWLEDGMENTS; Prologue / An Allegory of California; PART ONE: FABRICATING EDEN; Introduction; 1 / Manifesting the Garden; 2 / A Cornucopia of Invention; 3 / Pulp Fiction: The Sunkist Campaign; PART TWO: WORK IN THE GARDEN; Introduction; 4 / The Fruits of Labor; 5 / "The Finished Products of Their Environment"; PART THREE: RECLAIMING EDEN; Introduction; 6 / A Jungle of Representation: The EPIC Campaign versus Sunkist; 7 / A Record of Eden's Erosion; 8 / "A Profit Cannot Be Taken from an Orange": Steinbeck's Case for Environmental Justice 327 $aEpilogue / By Their Fruits Ye Shall Know Them NOTES; SELECT BIBLIOGRAPHY; INDEX; 330 $aThis innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export-the orange. From the 1870's onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry-how growers, scientists, and workers transformed the natural and social landscape of California, 606 $aCalifornia - Economic conditions 606 $aCalifornia - History 606 $aOrange industry - California - History 606 $aOrange industry 608 $aElectronic books. 615 4$aCalifornia - Economic conditions. 615 4$aCalifornia - History. 615 4$aOrange industry - California - History. 615 4$aOrange industry. 676 $a979.405 676 $a979.4053 700 $aSackman$b Doug$0939563 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910463168303321 996 $aOrange Empire$92117995 997 $aUNINA