LEADER 03663nam 2200637 450 001 9910463162303321 005 20200903223051.0 010 $a1-78063-401-3 035 $a(CKB)2670000000415395 035 $a(EBL)1575006 035 $a(OCoLC)865332752 035 $a(SSID)ssj0001130456 035 $a(PQKBManifestationID)11776504 035 $a(PQKBTitleCode)TC0001130456 035 $a(PQKBWorkID)11111782 035 $a(PQKB)10841142 035 $a(MiAaPQ)EBC1575006 035 $a(CaSebORM)9781843347354 035 $a(PPN)198669291 035 $a(Au-PeEL)EBL1575006 035 $a(CaPaEBR)ebr10815674 035 $a(CaONFJC)MIL548941 035 $a(OCoLC)884544801 035 $a(EXLCZ)992670000000415395 100 $a20130429d2013 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBuilding communities $esocial networking for academic libraries /$fDenise A. Garofalo 205 $a1st edition 210 1$aPhiladelphia, PA :$cChandos Pub. an imprint of Woodhead Pub.,$d2013. 215 $a1 online resource (243 p.) 225 1 $aChandos Publishing social media series,$x2050-6813 300 $aDescription based upon print version of record. 311 $a1-84334-735-0 320 $aIncludes bibliographical references and index. 327 $aCover; Building Communities : Social networking for academic libraries; Copyright; Dedication; Contents; List of figures; Acknowledgements; About the author; 1. The whats and whys of social networking for academic libraries; Background; Role on campus; Why social media for academic libraries?; Rewards of social media participation; 2. How to approach the implementation of social media technologies; Planning; Community-building; Survey of academic librarians using social media; 3. Case studies of academic libraries and social media networking; Libraries 327 $aAnalysis of the experiences shared in case studies4. First steps; Strategy for implementing social media; Skill set defined; Sample social media policies; 5. Make the connection: posting on social media; Just DO it; Basic Facebook how-to section; Basic Twitter How-to Section; 6. Evaluating the impact of social media in academic libraries; How to evaluate; What to evaluate and what tools to use; Mid-course adjustments; 7. Closing thoughts; Appendix 1: Survey questions; Appendix 2: Case study questions; Appendix 3: Tools and resources; Glossary; References; Bibliography; Index 330 $aSocial media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final sec 410 0$aChandos social media series. 606 $aOnline social networks 606 $aAcademic libraries$xInformation technology 608 $aElectronic books. 615 0$aOnline social networks. 615 0$aAcademic libraries$xInformation technology. 676 $a302.3 700 $aGarofalo$b Denise A$0618567 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463162303321 996 $aBuilding communities$91072006 997 $aUNINA