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100   $a20180706d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing technologies $ecorporate cultures and technological change /$fElena Simakova
210  1$aNew York, N.Y. :$cRoutledge,$d2013.
215   $a1 online resource (209 p.)
225 1 $aRoutledge studies in innovation, organization, and technology ;$vv. 25
300   $aDescription based upon print version of record.
311   $a1-138-20599-0 
311   $a0-415-62477-0 
320   $aIncludes bibliographical references and index.
327   $aThe "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
330   $aGlobal corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and soci
410  0$aRoutledge studies in innovation, organization and technology ;$v25.
606   $aOrganizational change
606   $aElectronic commerce
606   $aTechnological innovations$xEconomic aspects
606   $aManagement$xTechnological innovations
608   $aElectronic books.
615  0$aOrganizational change.
615  0$aElectronic commerce.
615  0$aTechnological innovations$xEconomic aspects.
615  0$aManagement$xTechnological innovations.
676   $a381
700   $aSimakova$b Elena$f1973-,$0989704
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910463150703321
996   $aMarketing technologies$92263569
997   $aUNINA