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100   $a20180706d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aClassical rhetoric and modern public relations $ean Isocratean model /$fCharles Marsh
210  1$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (209 p.)
225 0 $aRoutledge research in public relations ;$v1
300   $aDescription based upon print version of record.
311   $a1-138-23382-X 
311   $a0-415-62600-5 
320   $aIncludes bibliographical references (p. [157]-187) and index.
327   $aClassical Rhetoric and Modern Public Relations An Isocratean Model; Copyright; Contents; Acknowledgments; 1 Isocrates and Modern Public Relations: An Overview; 2 Sophrosyne and Dikaiosyne: Isocrates' Concentric Ethics; 3 Peitho: An Isocratean Model of Persuasion; 4 Homonoia: Isocratean Rhetoric and Public Relations' Social Harmony Frameworks; 5 Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm; 6 Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations; 7 Syggrammata: Isocratean Planning and New Media; 8 Paideia: Isocrates' Rhetorical Education
327   $a9 Antilogia: Speaking against Isocrates10 Mimesis: Rediscovering Isocrates; Notes; Bibliography; Index
330   $aThis book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as ""the master of all rhetoricians,"" favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addr
410  0$aRoutledge Research in Public Relations
606   $aRhetoric$xPolitical aspects
606   $aRhetoric, Ancient
606   $aEducation, Greek$xPhilosophy
608   $aElectronic books.
615  0$aRhetoric$xPolitical aspects.
615  0$aRhetoric, Ancient.
615  0$aEducation, Greek$xPhilosophy.
676   $a885/.01
700   $aMarsh$b Charles$f1955-,$0860361
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910463150203321
996   $aClassical rhetoric and modern public relations$91919683
997   $aUNINA