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100   $a20130911d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aImproving the visibility and use of digital repositories through SEO$b[electronic resource]$fKenning Arlitsch and Patrick S. OBrien
210   $aChicago, Ill. $cALA TechSource$dc2013
215   $a1 online resource (138 p.)
225 0 $aLITA guides Improving the visibility and use of digital repositories through SEO 
300   $aDescription based upon print version of record.
311   $a1-55570-906-0 
320   $aIncludes bibliographical references and index.
330   $aRecent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to resea
606   $aLibrary Web sites$xDesign
606   $aLibrary Web sites$xStatistical methods
606   $aWeb search engines
606   $aElectronic information resources$xManagement
606   $aDigital libraries
606   $aInstitutional repositories
606   $aLibraries and the Internet
606   $aWebliometrics
608   $aElectronic books.
615  0$aLibrary Web sites$xDesign.
615  0$aLibrary Web sites$xStatistical methods.
615  0$aWeb search engines.
615  0$aElectronic information resources$xManagement.
615  0$aDigital libraries.
615  0$aInstitutional repositories.
615  0$aLibraries and the Internet.
615  0$aWebliometrics.
676   $a025.0422
700   $aArlitsch$b Kenning$0896095
701   $aOBrien$b Patrick S.$f1963-$0896096
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462975003321
996   $aImproving the visibility and use of digital repositories through SEO$92001773
997   $aUNINA