LEADER 03581nam 22006135 450 001 9910462938803321 005 20210107010603.0 010 $a0-231-53077-3 024 7 $a10.7312/chas15864 035 $a(CKB)2670000000299589 035 $a(EBL)932168 035 $a(OCoLC)818857942 035 $a(StDuBDS)EDZ0000099591 035 $a(DE-B1597)458734 035 $a(OCoLC)979909933 035 $a(DE-B1597)9780231530774 035 $a(MiAaPQ)EBC932168 035 $a(EXLCZ)992670000000299589 100 $a20190708d2012 fg 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEveryday Reading $ePoetry and Popular Culture in Modern America /$fMike Chasar 210 1$aNew York, NY : $cColumbia University Press, $d[2012] 210 4$dİ2012 215 $a1 online resource (321 p.) 300 $aDescription based upon print version of record. 311 $a0-231-15865-3 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tIllustrations -- $tAcknowledgments -- $tIntroduction: Poetry and Popular Culture -- $t1. Saving Poetry -- $t2. Invisible Audiences -- $t3. The Business of Rhyming -- $t4. The Spin Doctor -- $t5. Popular Poetry and the Program Era -- $tEpilogue: In Memoriam -- $tNotes -- $tBibliography -- $tIndex 330 $aExploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception. 606 $aAmerican poetry -- 20th century -- History and criticism 606 $aLiterature and society -- United States -- History -- 20th century 606 $aPoetics -- History -- 20th century 606 $aPoetry -- Public opinion -- History -- 20th century 606 $aPoetry -- Social aspects -- United States -- History -- 20th century 606 $aPublic opinion -- United States -- History -- 20th century 608 $aElectronic books. 615 4$aAmerican poetry -- 20th century -- History and criticism. 615 4$aLiterature and society -- United States -- History -- 20th century. 615 4$aPoetics -- History -- 20th century. 615 4$aPoetry -- Public opinion -- History -- 20th century. 615 4$aPoetry -- Social aspects -- United States -- History -- 20th century. 615 4$aPublic opinion -- United States -- History -- 20th century. 676 $a811 .5209 700 $aChasar$b Mike, $01030140 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910462938803321 996 $aEveryday Reading$92446926 997 $aUNINA