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100   $a20180706e20131954  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising and psychology /$fLeslie E. Gill
210  1$aAbingdon, Oxon :$cRoutledge,$d2013.
215   $a1 online resource (193 p.)
225 0 $aRoutledge Library Editions : Advertising
300   $aFirst published in 1954 by Hutchinson's University Library.
311   $a1-138-96611-8 
311   $a0-415-81770-6 
320   $aIncludes bibliographical references and index.
327   $aCover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index
330   $aThe consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc
410  0$aRoutledge Library Editions: Advertising
606   $aAdvertising$xPsychological aspects
608   $aElectronic books.
615  0$aAdvertising$xPsychological aspects.
676   $a659.1019
700   $aGill$b Leslie E.$0126815
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462926503321
996   $aAdvertising and Psychology$916466
997   $aUNINA