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035   $a(EBL)1114558
035   $a(OCoLC)828734805
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035   $a(PQKBTitleCode)TC0000906052
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100   $a20130208d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aAdvertising as culture$b[electronic resource] /$fedited by Chris Wharton
210   $aBristol $cIntellect$d2013
215   $a1 online resource (248 p.)
300   $aDescription based upon print version of record.
311   $a1-84150-614-1 
320   $aIncludes bibliographical references and index.
327   $aCover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
327   $aChapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover
330   $aThis book is about advertising and culture. Advertising is a significant aspect of modernsocieties and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are draw
606   $aAdvertising
608   $aElectronic books.
615  0$aAdvertising.
676   $a659.1042
701   $aWharton$b Chris$0982523
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462897203321
996   $aAdvertising as culture$92242393
997   $aUNINA