LEADER 05746nam 2200733 a 450 001 9910462857403321 005 20200520144314.0 010 $a1-283-97788-5 010 $a1-118-22150-8 010 $a1-118-23524-X 035 $a(CKB)2670000000325491 035 $a(EBL)1113503 035 $a(OCoLC)827210083 035 $a(SSID)ssj0000820426 035 $a(PQKBManifestationID)12364126 035 $a(PQKBTitleCode)TC0000820426 035 $a(PQKBWorkID)10862101 035 $a(PQKB)10953818 035 $a(PQKBManifestationID)16034066 035 $a(PQKB)24853707 035 $a(MiAaPQ)EBC1113503 035 $a(DLC) 2012039117 035 $a(Au-PeEL)EBL1113503 035 $a(CaPaEBR)ebr10648911 035 $a(CaONFJC)MIL429038 035 $a(EXLCZ)992670000000325491 100 $a20120920d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSocial marketing and social change$b[electronic resource] $estrategies and tools for health, well-being, and the environment /$fR. Craig Lefebvre 205 $a1st ed. 210 $aSan Francisco, Calif. $cJossey-Bass$dc2013 215 $a1 online resource (594 p.) 300 $aDescription based upon print version of record. 311 $a0-470-93684-3 320 $aIncludes bibliographical references and index. 327 $aSocial Marketing and Social Change: Strategies and Tools for Health, Well-Being, and the Environment; Copyright; Contents; Figures and Tables; Figures; Tables; Acknowledgments; Preface; The Author; Chapter 1: The History and Domains of Social Marketing; Learning Objectives; The Change We Need: New Ways of Thinking About Social Issues; Wicked Problems and Their Solution; Why Use Social Marketing?; What Is Social Marketing?; A Historical Perspective; The Beginnings of Social Marketing Practice; Beyond Contraceptive Social Marketing; The Evolution of Social Marketing in Developed Countries 327 $aOther Marketing Influences on Social MarketingSummary; Key Terms; Discussion Questions; Chapter 2: Principles of Social Marketing; Learning Objectives; The Characteristics of Social Marketing; How Can We Use Social Marketing?; Strategic Social Marketing; Carrots, Sticks, and Promises; People and Places Framework; An Integrative Model for Social Marketing; Designing Integrated Social Marketing Programs; Markets and Social Marketing; Example of the Health Information Marketplace; Ethics for Social Marketing; Summary; Key Terms; Discussion Questions 327 $aChapter 3: Determinants, Context, and Consequences for Individual and Social ChangeLearning Objectives; Why Use Theory?; Vital Behaviors and Sources of Influence; Learning New Behaviors Versus Changing Them; An Integrative Model of Behavior Prediction; The Process of Behavior Change Framework; From Individual to System Levels of Analysis: Changing Scales of Reality; Behavioral Economics; Mindspace; Diffusion of Innovations; Design Thinking; Service Design; Social Networks; Building Communities; Shifting from Individuals to Markets; The Essence of Markets; Markets and Society; Summary 327 $aKey TermsDiscussion Questions; Chapter 4: Segmentation and Competition; Learning Objectives; Segmentation; Why Do Segmentation?; Segmentation: The First Critical Marketing Decision; Segmentation and Profiling; Rediscovering Segmentation; Rediscovering Specific Population Groups; How to Tell If Your Segmentation Scheme Is Worthwhile; Competition; Competition in the Marketplace for Innovation: One Laptopper Child; Competition and Social Change; Competition and Behavior; Summary; Key Terms; Discussion Questions; Chapter 5: Moving from Descriptions of People to Understanding, Empathy, and Insight 327 $aLearning ObjectivesThe Depth Deficit; Moving Beyond Superficial Understanding; The Empathy Link; Priority Group Personas or Archetypes; Personas for Priority Groups to Address Concurrent Sexual Partnerships; Persona Development for Programs Focusing on Moms; The Creative Brief; The Vital Function of the Planner; Insight; Designing Research for Empathy, Insight, and Inspiration; Phases of Formative Research; Formative Research Should Be a Conversation; Putting Innovation into Your Research; Summary; Key Terms; Discussion Questions 327 $aChapter 6: The Consumer Experience as the Marketer's Touchpoint 330 $a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. 606 $aMedical care$xMarketing 606 $aHealth promotion 606 $aSocial change 606 $aSocial marketing 608 $aElectronic books. 615 0$aMedical care$xMarketing. 615 0$aHealth promotion. 615 0$aSocial change. 615 0$aSocial marketing. 676 $a362.1068/8 700 $aLefebvre$b R. Craig$f1959-$0921695 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462857403321 996 $aSocial marketing and social change$92067923 997 $aUNINA