LEADER 03786nam 2200709 a 450 001 9910462732503321 005 20130105105955.0 010 $a1-60649-465-1 024 7 $a10.4128/9781606494653 035 $a(CKB)2670000000315943 035 $a(EBL)1048425 035 $a(OCoLC)823385043 035 $a(SSID)ssj0000813512 035 $a(PQKBManifestationID)12289333 035 $a(PQKBTitleCode)TC0000813512 035 $a(PQKBWorkID)10769359 035 $a(PQKB)10539229 035 $a(OCoLC)823394012 035 $a(CaBNVSL)swl00401911 035 $a(MiAaPQ)EBC1048425 035 $a(Au-PeEL)EBL1048425 035 $a(CaPaEBR)ebr10642435 035 $a(EXLCZ)992670000000315943 100 $a20130105d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aManagerial communication$b[electronic resource] $eevaluating the right dose /$fJ. David Johnson 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2012 215 $a1 online resource (190 p.) 225 1 $aCorporate communication collection,$x2156-8170 300 $aPart of: 2012 digital library. 311 $a1-60649-464-3 320 $aIncludes bibliographical references and index. 327 $aList of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index. 330 3 $aThe metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication. 410 0$a2012 digital library. 410 0$aCorporate communication collection.$x2156-8170 606 $aCommunication in management 608 $aElectronic books. 610 $adosage 610 $ainnovation 610 $amanagers 610 $amanagerial communication 610 $amanaging relationships 610 $amatch 610 $ametaphors 610 $aorganizational change 610 $aproductivity 615 0$aCommunication in management. 676 $a658.45 700 $aJohnson$b J. David$0933473 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462732503321 996 $aManagerial communication$92101407 997 $aUNINA