LEADER 02365nam  2200565 a 450 
001 9910462651503321
005 20200520144314.0
010   $a1-118-65297-5
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035   $a(EBL)1313515
035   $a(OCoLC)835118553
035   $a(SSID)ssj0000916922
035   $a(PQKBManifestationID)11551565
035   $a(PQKBTitleCode)TC0000916922
035   $a(PQKBWorkID)10891191
035   $a(PQKB)10354854
035   $a(MiAaPQ)EBC1313515
035   $a(DLC)  2013013399
035   $a(CaSebORM)9781118653579
035   $a(Au-PeEL)EBL1313515
035   $a(CaPaEBR)ebr10728379
035   $a(EXLCZ)992670000000388447
100   $a20130329d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLaddering$b[electronic resource] $eunlocking the potential of consumer behavior /$fEric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]
205   $a1st edition
210   $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013
215   $a1 online resource (226 p.)
300   $aIncludes index.
311   $a1-118-65357-2 
311   $a1-118-56612-2 
327   $aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
330   $aMarketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze 
606   $aConsumer behavior
608   $aElectronic books.
615  0$aConsumer behavior.
676   $a658.8/342
700   $aHoltzclaw$b Eric$f1973-$0892751
701   $aHoltzclaw$b Kaitlyn$0892752
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462651503321
996   $aLaddering$91994290
997   $aUNINA