LEADER 00921cam0-22003251i-450- 001 990005348270403321 005 20111103120518.0 035 $a000534827 035 $aFED01000534827 035 $a(Aleph)000534827FED01 035 $a000534827 100 $a19990604d1934----km-y0itay50------ba 101 0 $afre 102 $aFR 105 $aaf------001yy 200 1 $a<>monde égéen avant les Grecs$fpar Pierre Waltz 210 $aParis$cLibraire Armand Colin$d1934 215 $a217 p., 13 tav.$cill.$d18 cm 225 1 $aCollection Armand Colin 610 0 $aCiviltà micenea 610 0 $aEgeo$aStoria 676 $a939.1$v21$zita 700 1$aWaltz,$bPierre$f<1878-1945>$0187500 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990005348270403321 952 $a939.1 WAL 1$bARCH. 13591$fFLFBC 959 $aFLFBC 996 $aMonde égéen avant les grecs$943072 997 $aUNINA LEADER 02365nam 2200565 a 450 001 9910462651503321 005 20200520144314.0 010 $a1-118-65297-5 035 $a(CKB)2670000000388447 035 $a(EBL)1313515 035 $a(OCoLC)835118553 035 $a(SSID)ssj0000916922 035 $a(PQKBManifestationID)11551565 035 $a(PQKBTitleCode)TC0000916922 035 $a(PQKBWorkID)10891191 035 $a(PQKB)10354854 035 $a(MiAaPQ)EBC1313515 035 $a(DLC) 2013013399 035 $a(CaSebORM)9781118653579 035 $a(Au-PeEL)EBL1313515 035 $a(CaPaEBR)ebr10728379 035 $a(EXLCZ)992670000000388447 100 $a20130329d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLaddering$b[electronic resource] $eunlocking the potential of consumer behavior /$fEric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw] 205 $a1st edition 210 $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013 215 $a1 online resource (226 p.) 300 $aIncludes index. 311 $a1-118-65357-2 311 $a1-118-56612-2 327 $aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. 330 $aMarketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze 606 $aConsumer behavior 608 $aElectronic books. 615 0$aConsumer behavior. 676 $a658.8/342 700 $aHoltzclaw$b Eric$f1973-$0892751 701 $aHoltzclaw$b Kaitlyn$0892752 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462651503321 996 $aLaddering$91994290 997 $aUNINA