LEADER 03413oam 2200625I 450 001 9910462583503321 005 20200520144314.0 010 $a1-136-66930-2 010 $a0-203-58261-6 024 7 $a10.4324/9780203582619 035 $a(CKB)2670000000357898 035 $a(EBL)1186424 035 $a(SSID)ssj0001013239 035 $a(PQKBManifestationID)12396582 035 $a(PQKBTitleCode)TC0001013239 035 $a(PQKBWorkID)10953147 035 $a(PQKB)10044185 035 $a(MiAaPQ)EBC1186424 035 $a(Au-PeEL)EBL1186424 035 $a(CaPaEBR)ebr10699336 035 $a(CaONFJC)MIL487127 035 $a(OCoLC)843642577 035 $a(OCoLC)857806988 035 $a(EXLCZ)992670000000357898 100 $a20180706e20131953 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOutdoor advertising $eits function in modern advertising and marketing /$fR. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey 210 1$aAbingdon, Oxon :$cRoutledge,$d2013. 215 $a1 online resource (198 p.) 225 0 $aRoutledge Library Editions: Advertising ;$vvolume 8 300 $aFirst published in 1953 by George Allen & Unwin Ltd. 311 $a1-138-97784-5 311 $a0-415-81798-6 320 $aIncludes bibliographical references. 327 $aCover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising 327 $aChapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary 330 $aThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit 410 0$aRoutledge Library Editions: Advertising 606 $aAdvertising, Outdoor 608 $aElectronic books. 615 0$aAdvertising, Outdoor. 676 $a659.13 700 $aNelson$b R. (Richard)$f1903-,$0879839 701 $aSykes$b A. E$g(Anthony Edmund)$0879840 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462583503321 996 $aOutdoor advertising$91964682 997 $aUNINA LEADER 01374aam 2200397I 450 001 9910709910803321 005 20151118015317.0 024 8 $aGOVPUB-C13-a00987c3a53e20b863233410bb82891c 035 $a(CKB)5470000002475163 035 $a(OCoLC)929879259 035 $a(EXLCZ)995470000002475163 100 $a20151118d1979 ua 0 101 0 $aeng 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCollaborative reference program for paper $eReport no. 57S Strength tests /$fR. G. Powell; J. Horlick 210 1$aGaithersburg, MD :$cU.S. Dept. of Commerce, National Institute of Standards and Technology,$d1979. 215 $a1 online resource 225 1 $aNBSIR ;$v79-1370 300 $a1979. 300 $aContributed record: Metadata reviewed, not verified. Some fields updated by batch processes. 300 $aTitle from PDF title page. 320 $aIncludes bibliographical references. 517 $aCollaborative reference program for paper 700 $aPowell$b R. G$01386938 701 $aHorlick$b J$01386491 701 $aPowell$b R. G$01386938 712 02$aUnited States.$bNational Bureau of Standards. 801 0$bNBS 801 1$bNBS 801 2$bGPO 906 $aBOOK 912 $a9910709910803321 996 $aCollaborative reference program for paper$93441856 997 $aUNINA