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100   $a20180706e20131953  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aOutdoor advertising $eits function in modern advertising and marketing /$fR. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey
210  1$aAbingdon, Oxon :$cRoutledge,$d2013.
215   $a1 online resource (198 p.)
225 0 $aRoutledge Library Editions: Advertising ;$vvolume 8
300   $aFirst published in 1953 by George Allen & Unwin Ltd.
311   $a1-138-97784-5 
311   $a0-415-81798-6 
320   $aIncludes bibliographical references.
327   $aCover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising
327   $aChapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary
330   $aThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit
410  0$aRoutledge Library Editions: Advertising
606   $aAdvertising, Outdoor
608   $aElectronic books.
615  0$aAdvertising, Outdoor.
676   $a659.13
700   $aNelson$b R. (Richard)$f1903-,$0879839
701   $aSykes$b A. E$g(Anthony Edmund)$0879840
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462583503321
996   $aOutdoor advertising$91964682
997   $aUNINA