LEADER 03449nam 22006251c 450 001 9910462561503321 005 20200115203623.0 010 $a1-4725-4233-9 010 $a1-283-85337-X 010 $a1-4411-9743-5 024 7 $a10.5040/9781472542335 035 $a(CKB)2670000000308458 035 $a(EBL)1080351 035 $a(OCoLC)820011202 035 $a(SSID)ssj0000832151 035 $a(PQKBManifestationID)12337787 035 $a(PQKBTitleCode)TC0000832151 035 $a(PQKBWorkID)10881702 035 $a(PQKB)10349020 035 $a(MiAaPQ)EBC1080351 035 $a(OCoLC)819816855 035 $a(UtOrBLW)bpp09255825 035 $a(EXLCZ)992670000000308458 100 $a20140929d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aContagious metaphor $fPeta Mitchell 210 1$aLondon $aNew York $cContinuum $d2012. 215 $a1 online resource (209 p.) 300 $aDescription based upon print version of record. 311 $a1-4725-2162-5 311 $a1-4411-3273-2 320 $aIncludes bibliographical references and index 327 $aContagious metaphor -- Pestilence and poison winds: literary contagions and the endurance of miasma theory -- The French fin de siecle and the birth of social contagion theory -- The contagion of example -- Infectious ideas: Dawkins, meme theory, and the politics of metaphor -- Networks of contagion 327 $aAcknowledgements -- Introduction: Due Preparations -- 1. Contagious metaphor -- 2. Pestilence and poison winds: Literary contagions and the endurance of miasma theory -- 3. The French fin de sie?cle and the birth of social contagion theory -- 4. The contagion of example -- 5. Infectious ideas: Richard Dawkins, meme theory, and the politics of metaphor -- 6. Networks of contagion -- Bibliography -- Index 330 8 $aThe metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with Andre? Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood 606 $aMetaphor$xSocial aspects 606 $2Literary theory 606 $aMetaphor in literature 606 $aContagion (Social psychology) 615 0$aMetaphor$xSocial aspects. 615 0$aMetaphor in literature. 615 0$aContagion (Social psychology) 676 $a808.032 700 $aMitchell$b Peta$0856137 801 0$bUtOrBLW 801 1$bUtOrBLW 801 2$bUkLoBP 906 $aBOOK 912 $a9910462561503321 996 $aContagious metaphor$91911548 997 $aUNINA