LEADER 06224oam 2200925I 450 001 9910462456903321 005 20200520144314.0 010 $a1-283-84333-1 010 $a1-136-76164-0 010 $a0-203-55927-4 024 7 $a10.4324/9780203559277 035 $a(CKB)2670000000277189 035 $a(EBL)1075158 035 $a(OCoLC)821175602 035 $a(SSID)ssj0000783198 035 $a(PQKBManifestationID)11467520 035 $a(PQKBTitleCode)TC0000783198 035 $a(PQKBWorkID)10752334 035 $a(PQKB)11160647 035 $a(MiAaPQ)EBC1075158 035 $a(Au-PeEL)EBL1075158 035 $a(CaPaEBR)ebr10628902 035 $a(CaONFJC)MIL415583 035 $a(OCoLC)823726641 035 $a(EXLCZ)992670000000277189 100 $a20180706d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe engaging museum $edeveloping museums for visitor involvement /$fGraham Black 210 1$aLondon ;$aNew York :$cRoutledge,$d2005. 215 $a1 online resource (313 p.) 225 1 $aHeritage 225 0$aHeritage 300 $aDescription based upon print version of record. 311 $a0-415-34557-X 311 $a0-415-34556-1 320 $aIncludes bibliographical references (p. 289-301) and index. 327 $aCover; The Engaging Museum; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgements; Introduction: meeting the demands placed on the twenty-first century museum; Section 1 Museum audiences: their nature, needs and expectations; 1 'Traditional' museum audiences: a quantitative and qualitative analysis; Introduction: the rise of museum visitor studies; Audience segmentation; Market surveys; Quantitative visitor surveys; Qualitative data on visitor expectations, motivations and needs; Discussion: an audience in decline - trends and challenges 327 $aCase study: lessons from tourism research2 Developing new audiences; Introduction; Social exclusion and museums; Audience development; Audience development planning; Discussion: how will an audience development strategy impact on a museum's public face?; Case study: developing museum content for young children and families with babies/young children; Section 2 Operating for quality; 3 Stimulating the visit; Introduction; Awareness; Entrenched negative attitudes; The 'wrong' positive perceptions; Positioning the museum; Influencing the visitor agenda; Positive marketing 327 $aMarketing to diversify the audience baseDiscussion: seven core issues; Case study: repositioning Manchester Art Gallery; 4 Visitor services: operating for quality; Introduction; A central role for visitor services; How do you define quality in a museum visit?; Measuring visit quality; Discussion: managing for quality; Case study: adapting Servqual to measure visitor services quality; Section 3 Learning in museums; 5 Museums and lifelong learning; Introduction: the rise of 'learning' up the museum agenda; Museums and lifelong learning; Learning theory and museums 327 $aDiscussion: applying learning theory to museum display and supportCase study: evaluating visitor learning in museums; 6 Use of museums by schools; Introduction: museums and structured educational use; The agenda for structured educational use; How can museums best support schools use?; Discussion: enjoyment and memories come first; Case study: education resource packs/websites; Section 4 Planned to engage: using interpretation to develop museum displays and associated services; 7 Applying the principles of interpretation to museum display; Introduction: what is interpretation? 327 $aModern museums and interpretationDefining interpretive principles for museum display; Discussion: the impact of interpretive principles on museum display; Case study: exhibition standards/guidelines; 8 Interpretive master planning; Introduction; Developing an interpretation strategy for a museum service; Developing an interpretation masterplan for a multi-collection museum; Discussion: the role of the project manager; Case study: process mapping; 9 Concept development for museum galleries; Introduction; What: the collections audit; Why: aims and objectives; Who: specific audience targets 327 $aHow: developing the concept and turning it into reality 330 $aThis very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features:includes chapter introductions 410 0$aHeritage. 606 $aCultural property$xManagement 606 $aCultural property$xProtection 606 $aHistoric sites$xManagement 606 $aInterpretation of cultural and natural resources 606 $aMuseum attendance$xEvaluation 606 $aMuseum exhibits$xEvaluation 606 $aMuseum techniques 606 $aMuseum visitors 606 $aMuseums$xEducational aspects 606 $aMuseums$xManagement 606 $aMuseums$xMarketing 608 $aElectronic books. 615 0$aCultural property$xManagement. 615 0$aCultural property$xProtection. 615 0$aHistoric sites$xManagement. 615 0$aInterpretation of cultural and natural resources. 615 0$aMuseum attendance$xEvaluation. 615 0$aMuseum exhibits$xEvaluation. 615 0$aMuseum techniques. 615 0$aMuseum visitors. 615 0$aMuseums$xEducational aspects. 615 0$aMuseums$xManagement. 615 0$aMuseums$xMarketing. 676 $a069 700 $aBlack$b Graham.$0627706 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462456903321 996 $aThe engaging museum$92178603 997 $aUNINA