LEADER 02875nam 2200637Ia 450 001 9910462190303321 005 20200520144314.0 010 $a0-8047-8496-5 024 7 $a10.1515/9780804784962 035 $a(CKB)2670000000234161 035 $a(EBL)994837 035 $a(OCoLC)811490087 035 $a(SSID)ssj0000739318 035 $a(PQKBManifestationID)11484183 035 $a(PQKBTitleCode)TC0000739318 035 $a(PQKBWorkID)10688455 035 $a(PQKB)11057090 035 $a(MiAaPQ)EBC994837 035 $a(DE-B1597)564811 035 $a(DE-B1597)9780804784962 035 $a(Au-PeEL)EBL994837 035 $a(CaPaEBR)ebr10590944 035 $a(OCoLC)1198929718 035 $a(EXLCZ)992670000000234161 100 $a20120314d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe soul of design$b[electronic resource] $eharnessing the power of plot to create extraordinary products /$fLee Devin and Robert D. Austin 210 $aStanford, California $cStanford Business Books, an imprint of Stanford University Press$d2012 215 $a1 online resource (193 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-5720-8 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; Part One: Non-Ordinary Products (and Services); Part Two: The Component Parts of Form; Part Three:Qualities of the Soul (of Design) and Their Consequences; Part Four:Makers and Creativity: Toward Commercial Success with Special Things; Part Five:Closure; Glossary; Cases Examined; Research Approach; Notes; Bibliography; Index 330 $aWhat makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. 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