LEADER 04067nam  2200781 a 450 
001 9910462140603321
005 20110930123012.0
010   $a1-78268-109-4
010   $a1-283-89273-1
010   $a1-60649-172-5
024 7 $a10.4128/9781606491720
035   $a(CKB)2670000000169363
035   $a(EBL)876624
035   $a(OCoLC)758980824
035   $a(SSID)ssj0000621198
035   $a(PQKBManifestationID)11374175
035   $a(PQKBTitleCode)TC0000621198
035   $a(PQKBWorkID)10616886
035   $a(PQKB)11738579
035   $a(CaBNVSL)gtp00549574
035   $a(MiAaPQ)EBC876624
035   $a(Au-PeEL)EBL876624
035   $a(CaPaEBR)ebr10496993
035   $a(CaONFJC)MIL420523
035   $a(EXLCZ)992670000000169363
071 53$a2$bBEP
100   $a20110930d2012      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe inscrutable shopper$b[electronic resource] $econsumer resistance in retail /$fStella Minahan, Sean Sands, Carla Ferraro
205   $a1st ed.
210   $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$dc2012
215   $a1 online resource (164 p.)
225 1 $aConsumer behavior collection
300   $aDescription based upon print version of record.
311   $a1-60649-171-7 
320   $aIncludes bibliographical references (p. 123-149) and index.
327   $aIntroduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index.
330 3 $aTraditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption.
410  0$aConsumer behavior collection.
606   $aConsumer behavior
606   $aConsumption (Economics)
606   $aMarketing
608   $aElectronic books.
610   $aConsumer resistance
610   $aanticonsumption
610   $aretail strategy
610   $aconsumer behavior
610   $aenvironmentalism
610   $agreen consumer
610   $aconsumer boycotts
615  0$aConsumer behavior.
615  0$aConsumption (Economics)
615  0$aMarketing.
676   $a658.8342
700   $aMinahan$b Stella$0883695
701   $aSands$b Sean$0988042
701   $aFerraro$b Carla$0988043
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462140603321
996   $aThe inscrutable shopper$92259341
997   $aUNINA