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035   $a(CaSebORM)9781118234532
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100   $a20111207d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLanding page optimization$b[electronic resource] $ethe definitive guide to testing and tuning for conversions /$fTim Ash, Rich Page, Maura Ginty
205   $a2nd ed.
210   $aIndianapolis, Ind. $cJohn Wiley & Sons$dc2012
215   $a1 online resource (483 p.)
225  0$aSerious skills
300   $aIncludes index.
311   $a0-470-61012-3 
327   $apt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
330   $aA fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information
606   $aWeb sites$xEvaluation
606   $aWeb sites$xTesting
606   $aWeb sites$xDesign
606   $aInternet marketing
608   $aElectronic books.
615  0$aWeb sites$xEvaluation.
615  0$aWeb sites$xTesting.
615  0$aWeb sites$xDesign.
615  0$aInternet marketing.
676   $a006.7
700   $aAsh$b Tim$f1965-$0942506
701   $aPage$b Rich$0943514
701   $aGinty$b Maura$0883595
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910462099203321
996   $aLanding page optimization$92129428
997   $aUNINA