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100   $a20180706d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aRetail and marketing channels $eeconomic and marketing perspectives on producer-distributor relationships /$fedited by Luca Pellegrini and Srinivas K. Reddy
210  1$aLondon ;$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (344 p.)
225 0 $aRoutledge library editions. Retailing and distribution ;$vv. 6
300   $aSelected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
311   $a0-415-75433-X 
311   $a0-415-54039-9 
320   $aIncludes bibliographical references and index.
327   $apt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
330   $aRetailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distribut
410  0$aRoutledge Library Editions: Retailing and Distribution
606   $aMarketing channels$vCongresses
606   $aRetail trade$vCongresses
608   $aElectronic books.
615  0$aMarketing channels
615  0$aRetail trade
676   $a658.8/4
676   $a658.84
676   $a658.87
701   $aPellegrini$b Luca$034289
701   $aReddy$b Srinivas K$0231864
712 02$aNew York University.$bDepartment of Marketing.
712 02$aUniversita commerciale Luigi Bocconi.$bCentro di studi sul commercio.
712 12$aInternational Conference on Distribution$d(4th :$f1987 :$eMilan, Italy)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461934003321
996   $aRetail and marketing channels$91972178
997   $aUNINA