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200 04$aThe rhetoric of food$b[electronic resource] $ediscourse, materiality, and power /$fedited by Joshua J. Frye and Michael S. Bruner
210   $aNew York $cRoutledge$dc2012
215   $a1 online resource (281 p.)
225  0$aRoutledge studies in rhetoric and communication ;$v9
300   $aDescription based upon print version of record.
311   $a0-415-50071-0 
320   $aIncludes bibliographical references and index.
327   $aCover; Title Page; Copyright Page; Table of Contents; List of Figures; Foreword; Acknowledgments; Introduction; 1 The Operations of Nature; 2 Empty Bellies/Empty Calories:Representing Hunger and Obesity; 3 Politics on Your Plate: Building and Burning Bridgesacross Organic, Vegetarian, and Vegan Discourse; 4 "Food Talk": Bridging Power in a Globalizing World; 5 Food, Health, and Well-Being: Positioning Functional Foods; 6 Parsing Poverty: Farm Subsidies and AmericanFarmland Trust
327   $a7 Pardon Your Turkey and Eat Him Too:Antagonism over Meat Eating in the Discourse of thePresidential Pardoning of the Thanksgiving Turkey8 Resignified Urban Landscapes: From Abject to Agricultural; 9 Lee Kyung Hae and the Dynamics of SocialMovement Self-Sacrifice; 10 Let's Move: The Ideological Constraints of Liberalismon Michelle Obama's Obesity Rhetoric; 11 Spatial Affects and Rhetorical Relations: At the Cherry Creek Farmers' Market; 12 Revolution on Primetime TV: Jamie OliverTakes On the US School Food System; 13 The Man and the Cannibal: A Moral Perspective on Eating the Other
327   $a14 On Establishing a More Authentic Relationship with Food: From Heidegger to Oprah on Slowing Down Fast Food15 Narratives of Hunger: Voices at the Margins of Neoliberal Development; Contributors; Index
330   $aThis book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, pol
410  0$aRoutledge Studies in Rhetoric and Communication
606   $aFood$xSocial aspects
606   $aFood$xMoral and ethical aspects
606   $aCommunication and culture
606   $aRhetoric$xPolitical aspects
608   $aElectronic books.
615  0$aFood$xSocial aspects.
615  0$aFood$xMoral and ethical aspects.
615  0$aCommunication and culture.
615  0$aRhetoric$xPolitical aspects.
676   $a394.1/2
701   $aFrye$b Joshua$0872940
701   $aBruner$b Michael S$0872941
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461922503321
996   $aThe rhetoric of food$91948706
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