LEADER 05777oam 2200805I 450 001 9910461909403321 005 20200520144314.0 010 $a1-280-68226-4 010 $a9786613659200 010 $a0-203-12647-5 010 $a1-136-45628-7 024 7 $a10.4324/9780203126479 035 $a(CKB)2670000000205312 035 $a(EBL)981871 035 $a(OCoLC)804662391 035 $a(SSID)ssj0000681822 035 $a(PQKBManifestationID)12228136 035 $a(PQKBTitleCode)TC0000681822 035 $a(PQKBWorkID)10663525 035 $a(PQKB)10698323 035 $a(SSID)ssj0000741920 035 $a(PQKBManifestationID)12327280 035 $a(PQKBTitleCode)TC0000741920 035 $a(PQKBWorkID)10743495 035 $a(PQKB)11233189 035 $a(MiAaPQ)EBC981871 035 $a(Au-PeEL)EBL981871 035 $a(CaPaEBR)ebr10719792 035 $a(CaONFJC)MIL365920 035 $a(OCoLC)796803975 035 $a(EXLCZ)992670000000205312 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSports fundraising $edynamic methods for schools, universities and youth sport organizations /$fDavid Kelley 205 $aFirst edition. 210 1$aNew York :$cRoutledge,$d2012. 215 $a1 online resource (219 p.) 300 $aDescription based upon print version of record. 311 $a0-415-50718-9 311 $a0-415-50719-7 320 $aIncludes bibliographical references and index. 327 $a""Front Cover""; ""Sports Fundraising""; ""Copyright Page""; ""Contents""; ""List of figures ""; ""Preface""; ""Acknowledgements""; ""1. Sports Fundraising: Challenges and Prerequisites ""; ""Introduction""; ""Challenges at the Youth Sport Level""; ""Challenges at the Interscholastic Level""; ""Challenges at the Intercollegiate Level""; ""Fundraising Prerequisites""; ""Further Reading""; ""Application/Skill Building Exercise""; ""2. Fundraising Organization ""; ""Why Schools Need Booster Clubs""; ""Booster Club Organizational Hierarchy""; ""The Importance of Proper Oversight"" 327 $a""Gender Equity""""Further Reading""; ""Application/Skill Building Exercise""; ""3. Personal Skill Set Development In Fundraising ""; ""Personal Characteristics""; ""Skill Acquisition""; ""Practical Applications""; ""Further Reading""; ""Application/Skill Building Exercise""; ""4. Dynamic Fundraising Essentials and Principles ""; ""Fundraising Fundamentals and the Rosso LAI Principle""; ""The Fundraising Cycle ""; ""The 90a???10 Principle""; ""Further Reading""; ""Application/Skill Building Exercise""; ""5. Intercollegiate Relationship Cultivation and Stewardship in Fundraising "" 327 $a""Organizational Characteristics of Intercollegiate Booster Clubs""""The Return on Investment Orientation""; ""The Three Types: Annual, Major and Principal""; ""Capital Campaigns and Endowments""; ""Feasibility Studies""; ""Further Reading""; ""Application/Skill Building Exercise""; ""6. Youth and Interscholastic Relationship Cultivation and Stewardship ""; ""Boosters and Contemporary Fundraising Dynamics""; ""Identifying and Managing Quid Pro Quo Strategies""; ""Developing Cooperative Youth Sport and Interscholastic Programs""; ""Corporate Sponsorships and Third-Party Marketing Agencies"" 327 $a""Alumni Outreach Strategies""""Further Reading""; ""Application/Skill Building Exercise""; ""7. Leveraging Points of Sale and Profit-Making for Fundraising Success ""; ""Attendance and Ticket Sale Revenue""; ""The Concessions Industry""; ""Intellectual Property and Licensed Merchandising Programs""; ""Royalty Calculation and Management""; ""How Maximizing Points of Sale Influences Fundraising""; ""Further Reading""; ""Application/Skill Building Exercise""; ""8. Working With Diverse Constituencies: Cultivation Strategies and Essential Resources "" 327 $a""Organizing Constituencies and Requisite Resources""""Cultivation Strategies and Prospect Management Systems""; ""The Donor Focused Orientation and Gender Differences""; ""Further Reading""; ""Application/Skill Building Exercise""; ""9. Youth/Interscholastic Grantsmanship Opportunities and Approaches for Success ""; ""Locating and Categorizing Grant Opportunities""; ""Corporate Granting Agencies and Foundations""; ""Sports-related Granting Agencies and Foundations""; ""Developing a Grant Proposal Format and Strategy""; ""Fundamental Grant-writing Advice"" 327 $a""Essential Grant Information Resources"" 330 $aSports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration.Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introd 606 $aSports$xPublic relations 606 $aFund raising 606 $aSchool sports$xFinance 606 $aCollege sports$xFinance 608 $aElectronic books. 615 0$aSports$xPublic relations. 615 0$aFund raising. 615 0$aSchool sports$xFinance. 615 0$aCollege sports$xFinance. 676 $a659.2/9796 700 $aKelley$b David J.$0902562 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461909403321 996 $aSports fundraising$92017545 997 $aUNINA