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200 10$aDesigning brand identity$b[electronic resource] $ean essential guide for the whole branding team /$fAlina Wheeler
205   $a4th ed.
210   $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013
215   $ax, 325 p. $cilustraciones a color
311   $a1-118-71262-5 
311   $a1-118-09920-6 
320   $aIncludes bibliographical references and index.
330   $a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--$cProvided by publisher.
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