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100   $a20110927d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSerial innovators$b[electronic resource] $ehow individuals create and deliver breakthrough innovations in mature firms /$fAbbie Griffin, Raymond L. Price, and Bruce A. Vojak
210   $aStanford, California $cStanford Business Books, an imprint of Stanford University Press$d2012
215   $a1 online resource (238 p.)
300   $aDescription based upon print version of record.
311   $a0-8047-7597-4 
320   $aIncludes bibliographical references and index.
327   $aContents; Preface and Acknowledgments; Introduction: Serial Innovators and Why They Matter; 1. Breakthrough Innovation in Mature Firms; 2. The Processes by Which Serial Innovators Innovate; 3. Customer Engagement for Breakthrough Innovation; 4. Navigating the Politics of Breakthrough Innovation; 5. Characteristics of Serial Innovators; 6. Identifying and Developing Serial Innovators; 7. Managing Serial Innovators for Impact; 8. Love Letters to Our Customers: Serial Innovators, Aspiring Serial Innovators, and All Those with and for Whom They Work
327   $aAppendix: Interview Suggestions for Identifying Potential Serial InnovatorsReferences; Index
330   $aSerial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings 
606   $aTechnological innovations$xManagement
606   $aNew products
608   $aElectronic books.
615  0$aTechnological innovations$xManagement.
615  0$aNew products.
676   $a658.4/063
700   $aGriffin$b Abbie$0924898
701   $aPrice$b Raymond L$g(Raymond Lewis)$01048744
701   $aVojak$b Bruce A$01048745
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461783703321
996   $aSerial innovators$92477213
997   $aUNINA