LEADER 04196nam 22007933u 450 001 9910461769303321 005 20210108123908.0 010 $a1-118-13498-2 035 $a(CKB)2670000000181340 035 $a(EBL)697738 035 $a(OCoLC)792986277 035 $a(SSID)ssj0000728957 035 $a(PQKBManifestationID)12330775 035 $a(PQKBTitleCode)TC0000728957 035 $a(PQKBWorkID)10711218 035 $a(PQKB)11097228 035 $a(MiAaPQ)EBC697738 035 $a(EXLCZ)992670000000181340 100 $a20141027d2014|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe New Relationship Marketing$b[electronic resource] $eHow to Build a Large, Loyal, Profitable Network Using the Social Web 210 $aHoboken $cWiley$d2014 215 $a1 online resource (274 p.) 300 $aDescription based upon print version of record. 311 $a1-322-21464-6 311 $a1-118-06306-6 327 $athe new relationship marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Contents; Foreword; Acknowledgments; Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?; PART ONE: RELATIONSHIP MARKETING BASICS; Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears; Chapter 2: The New Business Skills Everyone Needs; Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy; PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING 327 $aChapter 4: Step 1: Create a Solid Foundation With the Right CultureChapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles; Chapter 6: Step 3: Assess and Improve Your Online Presence; Chapter 7: Step 4: Build Your Network and Become a Center of Influence; Chapter 8: Step 5: Become an Authority Through Quality Content; Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers; Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing; Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web 327 $aChapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry LeaderConclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing; Notes; Resources; Index 330 $aA top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a bus 606 $aCustomer relations 606 $aCustomer relations 606 $aRelationship marketing 606 $aRelationship marketing 606 $aSocial networks 606 $aSocial networks 606 $aRelationship marketing 606 $aCustomer relations 606 $aSocial networks 606 $aCommerce$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aMarketing & Sales$2HILCC 608 $aElectronic books. 615 4$aCustomer relations. 615 4$aCustomer relations. 615 4$aRelationship marketing. 615 4$aRelationship marketing. 615 4$aSocial networks. 615 4$aSocial networks. 615 0$aRelationship marketing 615 0$aCustomer relations 615 0$aSocial networks 615 7$aCommerce 615 7$aBusiness & Economics 615 7$aMarketing & Sales 676 $a658.8/72 676 $a658.872 700 $aSmith$b Mari$0875057 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910461769303321 996 $aThe New Relationship Marketing$91953476 997 $aUNINA