LEADER 04391nam 2200601Ia 450 001 9910461689603321 005 20200520144314.0 010 $a3-8428-2381-9 035 $a(CKB)2670000000250558 035 $a(EBL)1035431 035 $a(OCoLC)815391713 035 $a(SSID)ssj0000736893 035 $a(PQKBManifestationID)11469196 035 $a(PQKBTitleCode)TC0000736893 035 $a(PQKBWorkID)10782402 035 $a(PQKB)10632787 035 $a(MiAaPQ)EBC1035431 035 $a(Au-PeEL)EBL1035431 035 $a(CaPaEBR)ebr10596700 035 $a(EXLCZ)992670000000250558 100 $a20120916d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCorporate management, corporate social responsibility and customers$b[electronic resource] $ean empirical investigation /$fHeike Lo?ber 210 $aHamburg $cDiplomica Verlag$d2012 215 $a1 online resource (162 p.) 300 $aDescription based upon print version of record. 311 $a3-8428-7381-6 320 $aIncludes bibliographical references. 327 $aCorporate Management,Corporate Social Responsibility and Customers: An Empirical Investigation; Table of Contents; List of Tables; List of Figures; List of Abbreviation; 1. Introduction; 2. Conceptual Framework; 2.1. Corporate Social Responsibility (CSR); 2.1.1. Definition of CSR; 2.1.2. CSR in America and Germany - A Comparison; 2.1.3. CSR-related Activities; 2.1.3.1. Cause-related Marketing; 2.1.3.2. Employee Volunteering; 2.1.3.3. Corporate Philanthropy; 2.1.4. Review of the Literature; 2.1.4.1. CSR and Customer Outcomes; 2.1.4.2. Effectiveness of Different CSR Activities in Comparison 327 $a2.1.5. Theoretical Framework2.1.5.1. Social Identity Theory; 2.1.5.2. Attribution Theory; 2.1.5.3. Moral Behavior and Behavioral Decision Theory; 2.2. Customer Integration; 2.2.1. The Concept of Customer Integration; 2.2.2. Customer Integration in CSR; 2.2.3. Review of the Literature - Customer Integration; 2.2.4. Theoretical Framework; 2.2.4.1. Means-end Theory; 2.2.4.2. Empowerment Strategy; 3. Development of Hypotheses; 3.1. Absolute Effects of CSR-related Activities; 3.2. Relative Effects of CSR-related Activities; 3.3. Effects of CSR-related Activities with Customer Integration 327 $a4. Empirical Investigation4.1. Theoretical Foundations of the Empirical Investigation; 4.1.1. Definition and Conception of the Experiment; 4.1.2. Quality Criteria of the Experiment; 4.1.3. Analysis of the Experiment using the Analysis of Variance; 4.2. Data Ascertainment and Experimental Design; 4.2.1. Data Ascertainment; 4.2.2. Experimental Design; 4.3. Data Evaluation; 4.3.1. Descriptive Evaluation of the Sample; 4.3.2. Operationlization and Quality Evaluation of the Constructs; 4.3.2.1. Operationalization and Quality Evaluation of the Independent Variables 327 $a4.3.2.2. Operationalization and Quality Evaluation of the Dependent Variables4.3.3. Evaluation of the Hypotheses; 5. Summary, Limitations, Suggestions for Future Research, andImplications; Appendix; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Appendix F; Bibliography; Author's Profile 330 $aHauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical 606 $aSocial responsibility of business 606 $aCorporations 606 $aConsumer behavior 608 $aElectronic books. 615 0$aSocial responsibility of business. 615 0$aCorporations. 615 0$aConsumer behavior. 676 $a658 700 $aLo?ber$b Heike$0928005 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461689603321 996 $aCorporate management, corporate social responsibility and customers$92084816 997 $aUNINA