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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 10$aPeople, preferences & prices$b[electronic resource] $esequencing the economic genome of the consumer mind /$fby Eugene Galanter, Howard Moskowitz, Matthias Silcher
210   $a[Saif Zone, Sharjah, United Arab Emirates] $cBentham Science Publishers Ltd.$d[2011]
215   $a1 online resource (302 p.)
300   $aDescription based upon print version of record.
311   $a1-60805-642-2 
320   $aIncludes bibliographical references and index.
327   $apt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
330   $aThis book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ
606   $aMicroeconomics$xPsychological aspects
608   $aElectronic books.
615  0$aMicroeconomics$xPsychological aspects.
676   $a338.5019
700   $aGalanter$b Eugene$048908
701   $aMoskowitz$b Howard$0305876
701   $aSilcher$b Matthias$0953623
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461613903321
996   $aPeople, preferences & prices$92215038
997   $aUNINA