LEADER 05376nam 2200649 a 450 001 9910461582803321 005 20200520144314.0 010 $a1-283-40156-8 010 $a9786613401564 010 $a1-118-17934-X 035 $a(CKB)2670000000133750 035 $a(EBL)827095 035 $a(OCoLC)769343039 035 $a(SSID)ssj0000571185 035 $a(PQKBManifestationID)12273912 035 $a(PQKBTitleCode)TC0000571185 035 $a(PQKBWorkID)10630276 035 $a(PQKB)11571474 035 $a(MiAaPQ)EBC827095 035 $a(Au-PeEL)EBL827095 035 $a(CaPaEBR)ebr10522310 035 $a(CaONFJC)MIL340156 035 $a(EXLCZ)992670000000133750 100 $a20100111d2009 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublic relations in Asia Pacific$b[electronic resource] $ecommunicating effectively across cultures /$fMary M. Devereux, Anne Peirson-Smith 210 $aSingapore ;$aHoboken, N.J. $cJohn Wiley & Sons (Asia)$d2009 215 $a1 online resource (242 p.) 300 $aDescription based upon print version of record. 311 $a0-470-82430-1 320 $aIncludes bibliographical references and indexes. 327 $aPublic Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy 327 $aSo What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation 327 $aDeveloping a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation 327 $aCrisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR 327 $aCHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement 327 $aAdvertising Value Equivalency (AVE) 330 $aPublic Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a 606 $aPublic relations$zPacific Area 606 $aPublic relations$zAsia 608 $aElectronic books. 615 0$aPublic relations 615 0$aPublic relations 676 $a659.2095 700 $aDevereux$b Mary M$0965373 701 $aPeirson-Smith$b Anne$0772260 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461582803321 996 $aPublic relations in Asia Pacific$92190290 997 $aUNINA LEADER 03980nam 22006972 450 001 9910960554703321 005 20151005020621.0 010 $a1-107-08555-1 010 $a1-107-12144-2 010 $a1-280-42993-3 010 $a9786610429936 010 $a0-511-17749-6 010 $a0-511-04115-2 010 $a0-511-14786-4 010 $a0-511-54599-1 010 $a1-60119-731-4 010 $a0-511-33013-8 010 $a0-511-04672-3 035 $a(CKB)1000000000000647 035 $a(EBL)201407 035 $a(OCoLC)437063046 035 $a(SSID)ssj0000071444 035 $a(PQKBManifestationID)11110106 035 $a(PQKBTitleCode)TC0000071444 035 $a(PQKBWorkID)10091146 035 $a(PQKB)11052171 035 $a(UkCbUP)CR9780511545993 035 $a(Au-PeEL)EBL201407 035 $a(CaPaEBR)ebr10062676 035 $a(CaONFJC)MIL42993 035 $a(MiAaPQ)EBC201407 035 $a(PPN)261329774 035 $a(EXLCZ)991000000000000647 100 $a20090507d2002|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aApplied mineral inventory estimation /$fAlastair J. Sinclair, Garston H. Blackwell 205 $a1st ed. 210 1$aCambridge :$cCambridge University Press,$d2002. 215 $a1 online resource (xviii, 381 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 08$a0-521-02182-0 311 08$a0-521-79103-0 320 $aIncludes bibliographical references (p. 353-376) and index. 327 $aCover; Half-title; Title; Copyright; Contents; Preface; Acknowledgments; 1 Mineral Inventory: An Overview; 2 Geologic Control of Mineral Inventory Estimation; 3 Continuity; 4 Statistical Concepts in Mineral Inventory Estimation: An Overview; 5 Data and Data Quality; 6 Exploratory Data Evaluation; 7 Outliers; 8 An Introduction to Geostatistics; 9 Spatial (Structural) Analysis: An Introduction to Semivariograms; 10 Kriging; 11 Global Resource Estimation; 12 Grade...Tonnage Curves; 13 Local Estimation of Resources /Reserves; 14 An Introduction to Conditional Simulation; 15 Bulk Density 327 $a16 Toward Quantifying Dilution17 Estimates and Reality; 18 Resource/Reserve Classification; 19 Decisions from Alternative Scenarios: Metal Accounting; Appendices; Appendix 1 British and International Measurement Systems: Conversion Factors; Appendix 2 U.S. Standard Sieves; Appendix 3 Drill-Hole and Core Diameters; Bibliography; Index 330 $aApplied Mineral Inventory Estimation presents a comprehensive applied approach to the estimation of mineral resources/reserves with particular emphasis on the geological basis of such estimations, the need for and maintenance of a high quality assay data base, the practical use of a comprehensive exploratory data evaluation, and the importance of a comprehensive geostatistical approach to the estimation methodology. Practical problems and real data are used throughout as illustrations: each chapter ends with a summary of practical concerns, a number of practical exercises and a short list of references for supplementary study. This textbook is suitable for any university or mining school that offers senior undergraduate and graduate student courses on mineral resource/reserve estimation. It will also be valuable for professional mining engineers, geological engineers and geologists working with mineral exploration and mining companies. 606 $aOres$xSampling and estimation 615 0$aOres$xSampling and estimation. 676 $a669/.92 700 $aSinclair$b Alastair J$g(Alastair James),$f1935-$01843571 702 $aBlackwell$b Garston H.$f1944- 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910960554703321 996 $aApplied mineral inventory estimation$94425099 997 $aUNINA