LEADER 03871nam 2200661 450 001 9910461430003321 005 20200520144314.0 010 $a0-8135-6556-1 024 7 $a10.36019/9780813565569 035 $a(CKB)3710000000470664 035 $a(EBL)4414537 035 $a(SSID)ssj0001544538 035 $a(PQKBManifestationID)16134709 035 $a(PQKBTitleCode)TC0001544538 035 $a(PQKBWorkID)12323546 035 $a(PQKB)10979641 035 $a(MiAaPQ)EBC4414537 035 $a(OCoLC)920467042 035 $a(MdBmJHUP)muse45690 035 $a(DE-B1597)529640 035 $a(DE-B1597)9780813565569 035 $a(Au-PeEL)EBL4414537 035 $a(CaPaEBR)ebr11168784 035 $a(CaONFJC)MIL827841 035 $a(EXLCZ)993710000000470664 100 $a20141020h20152015 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIndian spectacle $ecollege mascots and the anxiety of modern America /$fJennifer Guiliano 210 1$aNew Brunswick, New Jersey :$cRutgers University Press,$d[2015] 210 4$dİ2015 215 $a1 online resource (194 p.) 225 1 $aCritical issues in sport and society 300 $aDescription based upon print version of record. 311 0 $a0-8135-6555-3 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tAcknowledgments --$tList of Abbreviations --$tIntroduction --$t1. King Football and Game-Day Spectacle --$t2. An Indian versus a Colonial Legend --$t3. And the Band Played Narratives of American Expansion --$t4. The Limitations of Halftime Spectacle --$t5. Student Investment in University Identities --$t6. Indian Bodies Performing Athletic Identity --$tConclusion --$tNotes --$tBibliography --$tIndex --$tAbout the author 330 $a"In recent decades U.S. colleges and universities have been prone to changing athletic conference affiliations, seeking increased public prestige, building fan bases, and, of course, growing revenues. Such moves are driven by a very realistic set of calculations: in 2010 the collective revenue of the fifteen highest-grossing teams in Division I of the National Collegiate Athletic Association (NCAA) topped one billion dollars, a hefty figure that does not even take into account the revenue generated by the sales of university-related apparel and athletic gear. Expressions of team allegiance, particularly the display of sports mascots, are a visual expression of this American obsession with collegiate sport. In American Spectacle, historian Jennifer Guiliano investigates the role of sports mascots in the big business of American college football in order to connect mascotry to twentieth-century expressions of community identity, individual belonging, stereotyped imagery, and cultural hegemony. To do so, she historicizes the creation and spread of mascots and university identities as something bound up in the spectacle of halftime performance, the growth of collegiate competition, the anxiety of middle-class masculinity, and the commercialization of athletics in the first two decades of the twentieth century"--$cProvided by publisher. 410 0$aCritical issues in sport and society. 606 $aIndians as mascots 606 $aSports team mascots$xSocial aspects$zUnited States 606 $aIndians of North America$xSocial conditions$y20th century 608 $aElectronic books. 615 0$aIndians as mascots. 615 0$aSports team mascots$xSocial aspects 615 0$aIndians of North America$xSocial conditions 676 $a306.4/83 700 $aGuiliano$b Jennifer$01043524 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461430003321 996 $aIndian spectacle$92468554 997 $aUNINA