LEADER 04414nam 22008173u 450 001 9910461382603321 005 20210114051703.0 010 $a1-283-40479-6 010 $a9786613404794 010 $a1-119-95130-5 035 $a(CKB)2670000000132937 035 $a(EBL)818551 035 $a(OCoLC)815954229 035 $a(SSID)ssj0000581031 035 $a(PQKBManifestationID)11361352 035 $a(PQKBTitleCode)TC0000581031 035 $a(PQKBWorkID)10525777 035 $a(PQKB)11515310 035 $a(CaSebORM)9781119950554 035 $a(MiAaPQ)EBC818551 035 $a(EXLCZ)992670000000132937 100 $a20130418d2011|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOrganizations Don't Tweet, People Do$b[electronic resource] $eA Manager's Guide to the Social Web 205 $a1st edition 210 $aNew York $cWiley$d2011 215 $a1 online resource (296 p.) 300 $aDescription based upon print version of record. 311 $a1-119-95055-4 320 $aIncludes bibliographical references (p. [271]-272) and index. 327 $aORGANIZATIONS DON'T TWEET, PEOPLE DO; CONTENTS; FOREWORD; INTRODUCTION; 1: WE ALL NEED TO GROW UP; 2: TEN STEPS TO SUCCESS WITH TECHNOLOGY; 3: THE ULTIMATE IN DEMOCRACY; 4: LEAVING A TRACE; 5: EVOLUTION ON STEROIDS; 6: "WRITING OURSELVES INTO EXISTENCE"; 7: LITERACY RE-DISCOVERED; 8: MASS ILLITERACY; 9: STATING THE OBVIOUS; 10: VOLUME CONTROL ON MOB RULE; 11: DEALING WITH A BOSS WHO DOESN'T "GET IT"; 12: THE MORE YOU GIVE THE MORE YOU GET; 13: "OOH, THAT'S INTERESTING"; 14: THE NETWORK OF NETWORKS; 15: REAL LEADERS HAVE FOLLOWERS; 16: REAL FRIENDS; 17: TOO MUCH OF A GOOD THING 327 $a18: GLOBALLY DISTRIBUTED CONVERSATIONS19: CONVERSATIONS CAN ONLY TAKE PLACE BETWEEN EQUALS; 20: MANAGEMENT BY BEING INTERESTED; 21: ASKING THE RIGHT QUESTIONS; 22: THE MEANING OF TRUE COLLABORATION; 23: WAR OF THE WORLDS; 24: THE INSIDE IS BECOMING THE OUTSIDE; 25: YOUR STAFF ARE YOUR BEST ADVOCATES; 26: CREATIVELY MESSY; 27: INNOVATION AND THE FORCES OF DISRUPTION; 28: NO SUCH THING AS CONSCRIPTS; 29: HEADING INTO THE GREAT UNKNOWN; 30: BE STRATEGICALLY TACTICAL; 31: BACK TO FRONT ROI; 32: THE PRICE OF POMPOSITY; 33: MANAGING THE MESS; 34: WE NEED MORE RUBBISH; 35: LINES IN THE SAND 327 $a36: SMALL PIECES LOOSELY JOINED37: UNLEASH YOUR TROJAN MICE; 38: DON'T FEED THE TROLLS; 39: WHEN THE SHIT HITS THE FAN; 40: CRISIS MANAGEMENT; 41: THE BEST WAY TO BE SAFE IS TO BE OPEN; 42: RADICAL TRANSPARENCY; 43: THE REVOLUTION IS WITHIN; 44: IT'S YOUR PARTY . . .; 45: A FINAL WORD; A NOTE ABOUT TECHNOLOGY; READING LIST; ABOUT EUAN SEMPLE; INDEX 330 $aPractical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate c 606 $aBUSINESS & ECONOMICS / General 606 $aBusiness 606 $aExecutive coaching 606 $aManagement 606 $aManagement 606 $aOnline social networks 606 $aOnline social networks 606 $aManagement 606 $aSociology & Social History$2HILCC 606 $aSocial Sciences$2HILCC 606 $aSocial Change$2HILCC 608 $aElectronic books. 615 4$aBUSINESS & ECONOMICS / General. 615 4$aBusiness. 615 4$aExecutive coaching. 615 4$aManagement. 615 4$aManagement. 615 4$aOnline social networks. 615 0$aOnline social networks 615 0$aManagement 615 7$aSociology & Social History 615 7$aSocial Sciences 615 7$aSocial Change 676 $a302.3068 676 $a658.872 700 $aSemple$b Euan$0958094 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910461382603321 996 $aOrganizations Don't Tweet, People Do$92170575 997 $aUNINA