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010   $a9786613163004
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100   $a20180706d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing and public relations for museums, galleries, cultural and heritage attractions /$fYlva French and Sue Runyard
205   $a1st ed.
210  1$aAbingdon, Oxon [U.K.] ;$aNew York, N.Y. :$cRoutledge,$d2011.
215   $a1 online resource (376 p.)
300   $aDescription based upon print version of record.
311   $a0-415-61046-X 
311   $a0-415-61045-1 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
330   $aVisitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies f
606   $aMuseums$xMarketing
606   $aMuseums$xPublic relations
606   $aArts$xMarketing
606   $aArts$xPublic relations
606   $aCultural property$xMarketing
606   $aCultural property$xPublic relations
608   $aElectronic books.
615  0$aMuseums$xMarketing.
615  0$aMuseums$xPublic relations.
615  0$aArts$xMarketing.
615  0$aArts$xPublic relations.
615  0$aCultural property$xMarketing.
615  0$aCultural property$xPublic relations.
676   $a069/.068
700   $aFrench$b Ylva.$0934258
701   $aRunyard$b Sue$0934259
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461368003321
996   $aMarketing and public relations for museums, galleries, cultural and heritage attractions$92103261
997   $aUNINA