LEADER 01982nam 2200601 a 450 001 9910461215103321 005 20200520144314.0 010 $a1-61058-198-9 035 $a(CKB)2670000000171315 035 $a(OCoLC)798945171 035 $a(CaPaEBR)ebrary10690621 035 $a(SSID)ssj0000622162 035 $a(PQKBManifestationID)12223958 035 $a(PQKBTitleCode)TC0000622162 035 $a(PQKBWorkID)10637743 035 $a(PQKB)10464133 035 $a(MiAaPQ)EBC3399596 035 $a(CaSebORM)9781592537266 035 $a(Au-PeEL)EBL3399596 035 $a(CaPaEBR)ebr10690621 035 $a(CaONFJC)MIL524121 035 $a(OCoLC)923348603 035 $a(EXLCZ)992670000000171315 100 $a20110928d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBrand Bible$b[electronic resource] $ethe complete guide to building, designing, and sustaining brands /$fedited by Debbie Millman ; Rodrigo Corral Design 205 $a1st edition 210 $aBeverly, Mass. $cRockport Publishers$dc2012 215 $a1 online resource (313 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-59253-726-X 320 $aIncludes bibliographical references and index. 327 $apt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands. 330 $aBrand Bible is a comprehensive resource on brand design fundamentals. 517 3 $aComplete guide to building, designing, and sustaining brands 606 $aBranding (Marketing) 606 $aBrand name products 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aBrand name products. 676 $a658.8/27 701 $aMillman$b Debbie$0950666 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461215103321 996 $aBrand Bible$92149360 997 $aUNINA