LEADER 03081nam  2200649 a 450 
001 9910461182503321
005 20200520144314.0
010   $a1-283-37027-1
010   $a9786613370273
010   $a0-8389-9236-6
035   $a(CKB)2670000000138134
035   $a(EBL)820360
035   $a(OCoLC)768732165
035   $a(SSID)ssj0000642518
035   $a(PQKBManifestationID)12221202
035   $a(PQKBTitleCode)TC0000642518
035   $a(PQKBWorkID)10648049
035   $a(PQKB)11546218
035   $a(MiAaPQ)EBC820360
035   $a(Au-PeEL)EBL820360
035   $a(CaPaEBR)ebr10521481
035   $a(CaONFJC)MIL337027
035   $a(EXLCZ)992670000000138134
100   $a20120109d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aUsing web analytics in the library$b[electronic resource] /$fKate Marek
210   $aChicago, Ill. $cALA TechSource$d2011
215   $a1 online resource (58 p.)
225 1 $aLibrary technology reports,$x0024-2586 ;$vv. 47, no. 5
300   $aDescription based upon print version of record.
311   $a0-8389-5833-8 
320   $aIncludes bibliographical references.
327   $aCover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
327   $aSetting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes
330   $aIn this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
410  0$aLibrary technology reports ;$vv. 47, no. 5.
606   $aWeb usage mining
606   $aInternet users$xStatistics$xData processing
606   $aLibrary administration
608   $aElectronic books.
615  0$aWeb usage mining.
615  0$aInternet users$xStatistics$xData processing.
615  0$aLibrary administration.
676   $a025.0425
676   $a20
700   $aMarek$b Kate$0887024
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910461182503321
996   $aUsing web analytics in the library$91980747
997   $aUNINA