LEADER 03225nam 2200613 450 001 9910461050303321 005 20200909225244.0 010 $a1-78560-243-8 035 $a(CKB)3710000000431165 035 $a(EBL)2070198 035 $a(SSID)ssj0001559993 035 $a(PQKBManifestationID)16190989 035 $a(PQKBTitleCode)TC0001559993 035 $a(PQKBWorkID)14824558 035 $a(PQKB)10269216 035 $a(MiAaPQ)EBC2070198 035 $a(Au-PeEL)EBL2070198 035 $a(CaPaEBR)ebr11065660 035 $a(OCoLC)939554659 035 $a(EXLCZ)993710000000431165 100 $a20150623h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCross-cultural and cross-national consumer research $epsychology, behavior, and beyond /$fguest editors, Dr. Nina Michaelidou [and three others] 210 1$a[Bradford, England] :$cEmerald,$d2015. 210 4$dİ2015 215 $a1 online resource (215 p.) 225 0 $aInternational Marketing Review,$x0265-1335 ;$vVolume 32, Number 3/4 300 $aDescription based upon print version of record. 311 $a1-78560-242-X 320 $aIncluces bibliographical references at the end of each chapters. 327 $aCover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets 327 $aConsumer characteristics and the use of social networking sitesThe impact of comparative affective states on online brand perceptions: a five-country study 330 $aThe objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine ar 410 0$aInternational Marketing Review: Volume 32, Issue 3/4 606 $aConsumers 606 $aConsumption (Economics)$xMathematical models 606 $aMarketing 608 $aElectronic books. 615 0$aConsumers. 615 0$aConsumption (Economics)$xMathematical models. 615 0$aMarketing. 676 $a640.73 702 $aMichaelidou$b Nina 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461050303321 996 $aCross-cultural and cross-national consumer research$92144894 997 $aUNINA