LEADER 04194nam 2200601 450 001 9910460994603321 005 20200520144314.0 010 $a1-61117-562-3 035 $a(CKB)3710000000552151 035 $a(EBL)4386856 035 $a(SSID)ssj0001592550 035 $a(PQKBManifestationID)16288896 035 $a(PQKBTitleCode)TC0001592550 035 $a(PQKBWorkID)12190582 035 $a(PQKB)10323276 035 $a(MiAaPQ)EBC4386856 035 $a(OCoLC)935989618 035 $a(MdBmJHUP)muse47420 035 $a(Au-PeEL)EBL4386856 035 $a(CaPaEBR)ebr11154759 035 $a(CaONFJC)MIL884628 035 $a(OCoLC)933741403 035 $a(EXLCZ)993710000000552151 100 $a20150817h20162016 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAssembling arguments $emultimodal rhetoric and scientific discourse /$fJonathan Buehl 210 1$aColumbia :$cUniversity of South Carolina Press,$d[2016] 210 4$dİ2016 215 $a1 online resource (302 p.) 225 1 $aStudies in rhetoric/communication 300 $aDescription based upon print version of record. 311 $a1-61117-561-5 320 $aIncludes bibliographical references and index. 330 $a"Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analyzing and teaching multimodal argumentation. Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: 1) establishing new instruments as reliable sources of visual evidence; 2) creating novel arguments from reliable visual evidence; 3) creating novel arguments with unreliable visual evidence; 4) preserving the credibility of visualization practices; and 5) creating multimodal artifacts before and in the era of digital circulation. Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality. Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction"--$cProvided by publisher. 410 0$aStudies in rhetoric/communication. 606 $aCommunication in science$xPhilosophy 606 $aRhetoric$xPhilosophy 608 $aElectronic books. 615 0$aCommunication in science$xPhilosophy. 615 0$aRhetoric$xPhilosophy. 676 $a501/.4 700 $aBuehl$b Jonathan$0892582 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460994603321 996 $aAssembling arguments$91993652 997 $aUNINA