LEADER 04407nam 2200673 450 001 9910460790603321 005 20200520144314.0 010 $a1-63157-219-9 035 $a(CKB)3710000000348506 035 $a(EBL)1936759 035 $a(SSID)ssj0001471127 035 $a(PQKBManifestationID)11818115 035 $a(PQKBTitleCode)TC0001471127 035 $a(PQKBWorkID)11422632 035 $a(PQKB)10334517 035 $a(OCoLC)903856395 035 $a(CaBNVSL)swl00404700 035 $a(MiAaPQ)EBC1936759 035 $a(Au-PeEL)EBL1936759 035 $a(CaPaEBR)ebr11022270 035 $a(OCoLC)913972001 035 $a(EXLCZ)993710000000348506 100 $a20150221d2015 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing your value $e9 steps to navigate your career /$fMichael Edmondson 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (165 p.) 225 1 $aHuman resource management and organizational behavior collection,$x1946-5645 300 $aDescription based upon print version of record. 311 $a1-63157-218-0 320 $aIncludes bibliographical references (pages 135-150, 155-165) and index. 327 $aPart one. Assess -- 1. Identify your purpose -- 2. Explore your relationship to success -- 3. Assess your skills and traits -- Part two. Brand -- 4. Develop your positioning material -- 5. Create your plan of action -- 6. Manage the chaos -- Part three. Communicate -- 7. Design impressive marketing materials -- 8. Leverage your network -- 9. Conduct an effective interview -- Appendix 1. Reading list - books -- Appendix 2. Reading list - articles -- Appendix 3. Online resources -- Index. 330 3 $aMarketing your value is relevant for professionals from recent college graduates to senior executives. Today's chaotic global marketplace presents new challenges with each passing day that only the most savvy of professionals will be able to navigate. Global unemployment and underemployment, the digital revolution, and technological advancements are just three of the many dynamics driving today's economy where we have to rethink how we live, work, communicate, and do just about everything else. Navigating the chaos requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. Marketing Your Value: 9 Steps to Navigate Your Career explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career. This Assess, Brand, Communicate (ABC) approach is relevant for undergraduates, recent college graduates, graduate students, entry level professionals, experienced managers, and senior leaders across the globe. Each of the nine steps included in this publication will challenge you to think deeply to increase your self-awareness. With ubiquitous technology surrounding your eyes and ears 24/7, you have few moments of quiet to afford the time for self-reflection. Yet this is an absolute necessity if you are to successfully market your value and navigate your career. 410 0$aHuman resource management and organizational behavior collection.$x1946-5645 606 $aCareer development 606 $aSuccess in business 608 $aElectronic books. 610 $amarketing 610 $acareer development 610 $aemployment 610 $acommunication 610 $apersonal development 610 $aprofessional development 615 0$aCareer development. 615 0$aSuccess in business. 676 $a331.702 700 $aEdmondson$b Michael.$0911001 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460790603321 996 $aMarketing your value$92039248 997 $aUNINA