LEADER 03210nam 2200769 450 001 9910460667003321 005 20200520144314.0 010 $a1-63157-306-3 035 $a(CKB)3710000000552082 035 $a(OCoLC)935736445 035 $a(CaBNVSL)swl00406101 035 $a(MiAaPQ)EBC4307177 035 $a(Au-PeEL)EBL4307177 035 $a(CaPaEBR)ebr11138056 035 $a(CaONFJC)MIL884208 035 $a(OCoLC)939264174 035 $a(EXLCZ)993710000000552082 100 $a20160119d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aWriting for public relations $ea practical guide for professionals /$fJanet Mizrahi 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (136 pages) $cillustrations 225 1 $aCorporate communication collection,$x2156-8170 311 $a1-63157-305-5 320 $aIncludes bibliographical references (pages 129-132) and index. 327 $a1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. 330 3 $aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. 410 0$aCorporate communication collection.$x2156-8170 606 $aBusiness writing 606 $aPublic relations 608 $aElectronic books. 610 $ablog 610 $abrochure 610 $ae-newsletter 610 $amarcom 610 $amarketing 610 $amarketing style 610 $amedia kit 610 $amicroblog 610 $anews release 610 $anewsletter 610 $apitch letter 610 $apress kit 610 $apress release 610 $apublic relations 610 $asocial media 610 $aTweet 610 $aweb copy 610 $aweb writing 610 $awebsite 610 $awriting 615 0$aBusiness writing. 615 0$aPublic relations. 676 $a808.06665 700 $aMizrahi$b Janet.$0866208 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460667003321 996 $aWriting for public relations$92123245 997 $aUNINA LEADER 02029oam 2200529 450 001 9910707466603321 005 20160817103658.0 035 $a(CKB)5470000002464861 035 $a(OCoLC)761078666 035 $a(EXLCZ)995470000002464861 100 $a20111115j198011 ua 0 101 0 $aeng 135 $aurbn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aModular instrumentation system for real-time measurements and control on reciprocating engines /$fWilliam J. Rice and Arthur G. Birchenough 210 1$a[Washington, D.C.] :$cNational Aeronautics and Space Administration, Scientific and Technical Information Branch,$dNovember 1980. 215 $a1 online resource (11 pages) $cillustrations 225 1 $aNASA technical paper ;$v1757 300 $aTitle from title screen (viewed on Aug. 17, 2016). 300 $a"November 1980." 300 $a"Performing Organization: Lewis Research Center"--Report documentation page. 320 $aIncludes bibliographical references (page 11). 606 $aCombustion efficiency$2nasat 606 $aElectronic equipment$2nasat 606 $aEngine analyzers$2nasat 606 $aEngine monitoring instruments$2nasat 606 $aMeasuring instruments$2nasat 615 7$aCombustion efficiency. 615 7$aElectronic equipment. 615 7$aEngine analyzers. 615 7$aEngine monitoring instruments. 615 7$aMeasuring instruments. 700 $aRice$b William J.$01414146 702 $aBirchenough$b Arthur G. 712 02$aLewis Research Center. 712 02$aUnited States.$bNational Aeronautics and Space Administration.$bScientific and Technical Information Branch, 801 0$bOCLCE 801 1$bOCLCE 801 2$bOCLCQ 801 2$bOCLCO 801 2$bGPO 906 $aBOOK 912 $a9910707466603321 996 $aModular instrumentation system for real-time measurements and control on reciprocating engines$93512462 997 $aUNINA LEADER 03274oas 2201285 a 450 001 9910131926903321 005 20260127110914.0 011 $a1930-0972 035 $a(DE-599)ZDB1476746-6 035 $a(OCoLC)41302466 035 $a(CONSER)sn 99023390 035 $a(CKB)954925377919 035 $a(DE-599)1476746-6 035 $a(EXLCZ)99954925377919 100 $a19990505a18949999 uy a 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe American mathematical monthly 210 $aKidder, Mo. $cChubbock Bros.$d1894- 215 $a1 online resource 300 $aRefereed/Peer-reviewed 300 $aPublished by: Chubbock Bros., 1894-1895; American Mathematical Monthly, 1896-1915; Mathematical Association of America, 1916- 300 $aPlace of publication varies. 300 $aTitle from PDF title page (JSTOR website, viewed May 5, 1999). 311 08$a0002-9890 531 0 $aAm. math. mon. 606 $aMathematics$vPeriodicals 606 $aMathematicians$vPeriodicals 606 $aMathematics 606 $aMathe?matiques$vPe?riodiques 606 $aMathe?matiques$vBibliographie$vPe?riodiques 606 $aMathe?matiques$xE?tude et enseignement (Supe?rieur)$vPe?riodiques 606 $amathematicians$2aat$3(CStmoGRI)aat300025786 606 $aMathematicians$2fast$3(OCoLC)fst01012154 606 $aMathematics$2fast$3(OCoLC)fst01012163 606 $aWiskunde$2gtt 608 $aperiodicals.$2aat 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 608 $aPe?riodiques.$2rvmgf 615 0$aMathematics 615 0$aMathematicians 615 2$aMathematics. 615 6$aMathe?matiques 615 6$aMathe?matiques 615 6$aMathe?matiques$xE?tude et enseignement (Supe?rieur) 615 7$amathematicians. 615 7$aMathematicians. 615 7$aMathematics. 615 17$aWiskunde. 676 $a510.5 712 02$aMathematical Association of America, 801 0$bEYM 801 1$bEYM 801 2$bOCLCQ 801 2$bNSD 801 2$bCIT 801 2$bOCLCQ 801 2$bOCLCE 801 2$bOCLCQ 801 2$bOCLCA 801 2$bOCLCO 801 2$bCUD 801 2$bOCLCF 801 2$bEUW 801 2$bOCLCQ 801 2$bDEBBG 801 2$bVT2 801 2$bOCLCQ 801 2$bGILDS 801 2$bU3W 801 2$bBRL 801 2$bUOK 801 2$bWYU 801 2$bNJT 801 2$bDLC 801 2$bS2H 801 2$bOCLCO 801 2$bOCLCQ 801 2$bUAB 801 2$bUBY 801 2$bHNC 801 2$bLVT 801 2$bOCLCL 801 2$bMOR 801 2$bSXT 801 2$bAUD 801 2$bPUG 801 2$bCEF 801 2$bHUL 801 2$bLND 801 2$bQE2 801 2$bNLE 801 2$bUKMGB 801 2$bYOU 801 2$bSFB 801 2$bSXB 801 2$bN@F 801 2$bSMC 801 2$bOCLCL 801 2$bOCLCQ 801 2$bOCLCL 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910131926903321 996 $aThe American mathematical monthly$92310219 997 $aUNINA