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100   $a20160119d2016      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aWriting for public relations $ea practical guide for professionals /$fJanet Mizrahi
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016.
215   $a1 online resource (136 pages) $cillustrations
225 1 $aCorporate communication collection,$x2156-8170
311   $a1-63157-305-5 
320   $aIncludes bibliographical references (pages 129-132) and index.
327   $a1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.
330 3 $aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
410  0$aCorporate communication collection.$x2156-8170
606   $aBusiness writing
606   $aPublic relations
608   $aElectronic books.
610   $ablog
610   $abrochure
610   $ae-newsletter
610   $amarcom
610   $amarketing
610   $amarketing style
610   $amedia kit
610   $amicroblog
610   $anews release
610   $anewsletter
610   $apitch letter
610   $apress kit
610   $apress release
610   $apublic relations
610   $asocial media
610   $aTweet
610   $aweb copy
610   $aweb writing
610   $awebsite
610   $awriting
615  0$aBusiness writing.
615  0$aPublic relations.
676   $a808.06665
700   $aMizrahi$b Janet.$0866208
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910460667003321
996   $aWriting for public relations$92123245
997   $aUNINA