LEADER 03529nam 2200697 450 001 9910460651703321 005 20211109143645.0 010 $a1-118-96582-5 010 $a1-118-96578-7 035 $a(CKB)3710000000335307 035 $a(EBL)1895824 035 $a(SSID)ssj0001401486 035 $a(PQKBManifestationID)12619796 035 $a(PQKBTitleCode)TC0001401486 035 $a(PQKBWorkID)11364420 035 $a(PQKB)10160905 035 $a(PQKBManifestationID)16039045 035 $a(PQKB)22119897 035 $a(MiAaPQ)EBC1895824 035 $a(DLC) 2014042433 035 $a(CaSebORM)9781118965832 035 $a(PPN)18880014X 035 $a(Au-PeEL)EBL1895824 035 $a(CaPaEBR)ebr11004540 035 $a(CaONFJC)MIL719363 035 $a(OCoLC)897884971 035 $a(EXLCZ)993710000000335307 100 $a20150124h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aBig data $eusing smart big data, analytics and metrics to make better decisions and improve performance /$fBernard Marr 205 $a1st edition 210 1$aChichester, West Sussex, [England] :$cJohn Wiley & Sons,$d2015. 210 4$d©2015 215 $a1 recurso electrónico (247 páginas) $cilustraciones 300 $aIncludes index. 311 $a1-322-88081-6 311 $a1-118-96583-3 320 $aIncludes bibliographical references at the end of each chapters and index. 330 $aConvert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands 606 $aInformation technology$xManagement 606 $aBig data 606 $aManagement$xStatistical methods 606 $aDecision making$xStatistical methods 608 $aElectronic books. 615 0$aInformation technology$xManagement. 615 0$aBig data. 615 0$aManagement$xStatistical methods. 615 0$aDecision making$xStatistical methods. 676 $a58.4/0380285574 700 $aMarr$b Bernard$0599713 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460651703321 996 $aBig data$91900243 997 $aUNINA