LEADER 02963nam 2200601 450 001 9910460629903321 005 20200909225244.0 010 $a1-78560-413-9 035 $a(CKB)3710000000445929 035 $a(EBL)2093103 035 $a(SSID)ssj0001559132 035 $a(PQKBManifestationID)16186074 035 $a(PQKBTitleCode)TC0001559132 035 $a(PQKBWorkID)14820090 035 $a(PQKB)10301778 035 $a(MiAaPQ)EBC2093103 035 $a(Au-PeEL)EBL2093103 035 $a(CaPaEBR)ebr11077150 035 $a(OCoLC)921279120 035 $a(EXLCZ)993710000000445929 100 $a20150727h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /$fguest editor, Associate Professor Kiseol Yang 210 1$a[Bradford, England] :$cEmerald,$d2015. 210 4$dİ2015 215 $a1 online resource (81 p.) 225 0 $aJournal of Research in Interactive Marketing,$x2040-7122 ;$vVolume 9, Issue 2 300 $aDescription based upon print version of record. 311 $a1-78560-412-0 320 $aIncludes bibliographical references at the end of each chapters. 327 $aCover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sites 330 $aThe studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, ""Is this mobile coupon worth my private information? Customer evaluation of acquisition and transaction utility in a mobile coupon shopping context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to u 410 0$aJournal of Research in Interactive Marketing: Volume 9, Issue 2 606 $aConsumer behavior 606 $aElectronic commerce$xPsychological aspects 606 $aInternet marketing 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aElectronic commerce$xPsychological aspects. 615 0$aInternet marketing. 676 $a658.8342 702 $aYang$b Kiseol 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460629903321 996 $aThe impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape$92218583 997 $aUNINA