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100   $a20150416h20152015  uy             0
101 0 $aeng
135   $aur||#||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe pricing journey $ethe organizational transformation toward pricing excellence /$fStephan M. Liozu
210  1$aStanford, California :$cStanford Business Books,$d2015.
210  4$dİ2015
215   $a1 online resource (236 p.)
300   $aDescription based upon print version of record.
311   $a0-8047-8874-X 
320   $aIncludes bibliographical references and index.
327   $tFront matter --$tContents --$tForeword --$tAcknowledgments --$tIntroduction --$t1. What Is Pricing Excellence? --$t2. The Transformational Journey --$t3. Champions: Leading the Organizational Mobilization --$t4. Center-Led Price Management: A Hybrid Organizational Architecture for Pricing --$t5. Capabilities: Social and Technical Assets and Activities --$t6. Change Capacity: A Progressive Internalization --$t7. Confidence: The Fuel of the Organizational Transformation --$t8. Possible Roadblocks Along the Journey --$t9. Pricing Myths at the Organizational Level --$t10. Pricing Skills to Face Complexity and Dynamic Environments --$t11. Closing Thoughts --$tReferences --$tIndex
330   $aInnovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a pr
606   $aPricing
606   $aOrganizational change
608   $aElectronic books.
615  0$aPricing.
615  0$aOrganizational change.
676   $a658.8/16
700   $aLiozu$b Stephan$01032362
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910460617303321
996   $aThe pricing journey$92450164
997   $aUNINA