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001 9910460532703321
005 20200520144314.0
010   $a1-4438-8619-X
035   $a(CKB)3710000000530975
035   $a(EBL)4535001
035   $a(MiAaPQ)EBC4535001
035   $a(Au-PeEL)EBL4535001
035   $a(CaPaEBR)ebr11216006
035   $a(CaONFJC)MIL876350
035   $a(OCoLC)935298953
035   $a(EXLCZ)993710000000530975
100   $a20160621h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aEnhancing customer experience in the service industry $ea global perspective /$fedited by Levent Altinay and Surya Poudel
210  1$aNewcastle upon Tyne, England :$cCambridge Scholars Publishing,$d2015.
210  4$dİ2015
215   $a1 online resource (283 p.)
300   $aDescription based upon print version of record.
311   $a1-4438-8496-0 
320   $aIncludes bibliographical references at the end of each chapters.
330   $aThis book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and
606   $aCustomer services$xManagement
606   $aService industries$xCustomer services
606   $aService industries$vCase studies
608   $aElectronic books.
615  0$aCustomer services$xManagement.
615  0$aService industries$xCustomer services.
615  0$aService industries
676   $a658.812
702   $aAltinay$b Levent
702   $aPoudel$b Surya
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910460532703321
996   $aEnhancing customer experience in the service industry$91989477
997   $aUNINA