LEADER 04068nam 2200625 450 001 9910460493203321 005 20200520144314.0 010 $a1-63157-314-4 035 $a(CKB)3710000000531102 035 $a(OCoLC)939734205 035 $a(CaBNVSL)swl00405996 035 $a(MiAaPQ)EBC4388934 035 $a(Au-PeEL)EBL4388934 035 $a(CaPaEBR)ebr11152349 035 $a(CaONFJC)MIL877415 035 $a(OCoLC)939262344 035 $a(EXLCZ)993710000000531102 100 $a20151226d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aLeveraging cultural diversity in emerging markets /$fMarcus Goncalves and Finn Majlergaard 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (xii, 227 pages) $cillustrations, maps 225 1 $aEconomics collection,$x2163-7628 311 $a1-63157-313-6 320 $aIncludes bibliographical references (pages 205-218) and index. 327 $a1. Understanding emerging markets -- 2. Economic and cultural transformations at emerging and frontier markets -- 3. Coping with differences and promoting interactions -- 4. Clash of civilizations or cultural synergies? -- 5. Global individualism -- 6. Western or Christian and Muslim or Arab heading towards inevitable conflicts: really? -- 7. Benefiting from cultural synergies -- 8. Commonalities in cultures: fruitful reconciliations -- 9. Emerging markets do not want to be like the West -- 10. The lesser importance of national cultural identities -- About the authors -- Advance quotes for Leveraging cultural diversity in emerging markets -- References -- Bibliography -- Index. 330 3 $aLeveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets is also very important in enabling corporation and international business professionals to fully realize the potential for strategic globalization, which empowers them to compete globally. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes or functions to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, today, successful companies must understand that globalization can be a means for shoring up competitive advantage not only to lower labor costs but more importantly to diversify intellectual capabilities and growth, and improve quality enhancement opportunities, in addition to enhancing the ability to get products to market more quickly. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. This book demonstrates how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world. 410 0$aEconomics collection.$x2163-7628 606 $aCultural pluralism$zDeveloping countries 606 $aGlobalization 606 $aInternational business enterprises 607 $aDeveloping countries$xEconomic conditions 608 $aElectronic books. 610 $aCultural Diversity 610 $aEmerging Markets 610 $aGlobal Individualism 610 $aMulticulturalism 615 0$aCultural pluralism 615 0$aGlobalization. 615 0$aInternational business enterprises. 676 $a338.90091724 700 $aGoncalves$b Marcus.$0753608 702 $aMajlergaard$b Finn. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460493203321 996 $aLeveraging cultural diversity in emerging markets$92165673 997 $aUNINA