LEADER 03804nam 2200613 450 001 9910460488703321 005 20200520144314.0 010 $a1-60649-925-4 035 $a(CKB)3710000000342243 035 $a(EBL)1934295 035 $a(OCoLC)902646029 035 $a(CaBNVSL)swl00404651 035 $a(MiAaPQ)EBC1934295 035 $a(Au-PeEL)EBL1934295 035 $a(CaPaEBR)ebr11011865 035 $a(CaONFJC)MIL716222 035 $a(OCoLC)902956677 035 $a(EXLCZ)993710000000342243 100 $a20150129d2015 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDigital marketing management $ea handbook for the current (or future) CEO /$fDebra Zahay 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (168 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 300 $aDescription based upon print version of record. 311 $a1-60649-924-6 320 $aIncludes bibliographical references and index. 327 $aFoundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. 330 3 $aThis book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy. I discuss how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful. After creating a database with high-quality data, I then briefly discuss the use of analytics in digital marketing. After reading this book, the reader should have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aInternet marketing 608 $aElectronic books. 610 $aDigital Marketing 610 $aSearch Engine Marketing 610 $aE-mail Marketing 610 $aSocial Media Marketing 610 $aData Quality 610 $aDatabase Management 610 $aData analytics 615 0$aInternet marketing. 676 $a658.872 700 $aZahay$b Debra L.$0930512 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460488703321 996 $aDigital marketing management$92092971 997 $aUNINA LEADER 03266nam 22007094a 450 001 9910450428503321 005 20210927212808.0 010 $a9786155211140 010 $a978-615-5211-14-0 010 $a978-6-15521-114-0 010 $a615-5211-14-0 010 $a9786611376666 010 $a1-281-37666-3 035 $a(CKB)1000000000226118 035 $a(OCoLC)57600078 035 $a(CaPaEBR)ebrary10170960 035 $a(SSID)ssj0000177106 035 $a(PQKBManifestationID)11165422 035 $a(PQKBTitleCode)TC0000177106 035 $a(PQKBWorkID)10216434 035 $a(PQKB)11745492 035 $a(MiAaPQ)EBC3137227 035 $a(MdBmJHUP)muse31386 035 $a(Au-PeEL)EBL3137227 035 $a(CaPaEBR)ebr10170960 035 $a(CaONFJC)MIL137666 035 $a(OCoLC)939263207 035 $a(EXLCZ)991000000000226118 100 $a20040831d2004 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aImperial rule$b[electronic resource] /$fedited by Alexei Miller and Alfred J. Rieber 210 $aBudapest ;$aNew York $cCentral European University Press$d2004 215 $a1 online resource (218 p.) 225 1 $aPasts incorporated ;$vv. 1 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a963-9241-92-X 311 $a1-4175-7587-5 320 $aIncludes bibliographical references and index. 327 $aThe empire and the nation in the imagination of Russian nationalism / Alexei Miller -- The Russians and the Turks : imperialism and nationalism in the era of empires / Norman Stone, Sergei Podbolotov and Murat Yasar -- Imperial instead of national history : positioning modern German history on the map of European empires / Philipp Ther -- Justifying political power in 19th century Europe : the Habsburg monarchy and beyond / Maciej Janowski -- Schism once removed : sects, state authority, and meanings of religious toleration in imperial Russia / Paul W. Werth -- Redefining identities in the late Ottoman Empire : policies of conversion and apostasy / Selim Deringil -- Empire on Europe's periphery : Russian and western comparisons / Dominic Lieven -- The Spanish empire and its end : a comparative view in nineteenth and twentieth century Europe / Sebastian Balfour -- The Russian-American company as a colonial contractor for the Russian empire / Ilya Vinkovetsky -- The comparative ecology of complex frontiers / Alfred J. Rieber. 410 0$aPasts incorporated ;$vv. 1. 606 $aImperialism$xHistory$y19th century 606 $aNationalism$zRussia$xHistory$y19th century 607 $aRussia$xPolitics and government$y1801-1917 607 $aTurkey$xPolitics and government$y19th century 607 $aEurope$xPolitics and government$y1789-1900 608 $aElectronic books. 615 0$aImperialism$xHistory 615 0$aNationalism$xHistory 676 $a325/.32/09034 701 $aMiller$b A. I$g(Aleksei? Il?ich),$f1959-$01004192 701 $aRieber$b Alfred J$0125224 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450428503321 996 $aImperial rule$92306420 997 $aUNINA