LEADER 03076nam 2200649 450 001 9910460387203321 005 20200909225244.0 010 $a1-78441-944-3 035 $a(CKB)3710000000420369 035 $a(EBL)2058252 035 $a(SSID)ssj0001560294 035 $a(PQKBManifestationID)16193252 035 $a(PQKBTitleCode)TC0001560294 035 $a(PQKBWorkID)14825151 035 $a(PQKB)11310333 035 $a(MiAaPQ)EBC2058252 035 $a(Au-PeEL)EBL2058252 035 $a(CaPaEBR)ebr11059923 035 $a(OCoLC)910448355 035 $a(EXLCZ)993710000000420369 100 $a20150616h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBrand, identity and corporate reputation /$fguest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias 210 1$a[Bradford, West Yorkshire, England] :$cEmerald,$d[2015] 210 4$dİ2015 215 $a1 online resource (115 p.) 225 0 $aMarketing Intelligence & Planning,$x0263-4503 ;$vVolume 33 Number 2 300 $aDescription based upon print version of record. 311 $a1-78441-943-5 320 $aIncludes bibliographical references. 327 $aCover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships 330 $aThe 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Cato?lica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behavi 410 0$aMarketing Intelligence & Planning: Volume 33, Issue 2 606 $aBranding (Marketing) 606 $aBusiness communication 606 $aCorporate image 606 $aCorporations$xPublic relations 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aBusiness communication. 615 0$aCorporate image. 615 0$aCorporations$xPublic relations. 676 $a658.827 702 $aLim$b Ming 702 $aMachado$b Joana Cesar 702 $aIglesias$b Oriol 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460387203321 996 $aBrand, identity and corporate reputation$92050133 997 $aUNINA