LEADER 03076nam 2200649 450 001 9910460387203321 005 20200909225244.0 010 $a1-78441-944-3 035 $a(CKB)3710000000420369 035 $a(EBL)2058252 035 $a(SSID)ssj0001560294 035 $a(PQKBManifestationID)16193252 035 $a(PQKBTitleCode)TC0001560294 035 $a(PQKBWorkID)14825151 035 $a(PQKB)11310333 035 $a(MiAaPQ)EBC2058252 035 $a(Au-PeEL)EBL2058252 035 $a(CaPaEBR)ebr11059923 035 $a(OCoLC)910448355 035 $a(EXLCZ)993710000000420369 100 $a20150616h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBrand, identity and corporate reputation /$fguest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias 210 1$a[Bradford, West Yorkshire, England] :$cEmerald,$d[2015] 210 4$d©2015 215 $a1 online resource (115 p.) 225 0 $aMarketing Intelligence & Planning,$x0263-4503 ;$vVolume 33 Number 2 300 $aDescription based upon print version of record. 311 $a1-78441-943-5 320 $aIncludes bibliographical references. 327 $aCover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships 330 $aThe 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Cato?lica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behavi 410 0$aMarketing Intelligence & Planning: Volume 33, Issue 2 606 $aBranding (Marketing) 606 $aBusiness communication 606 $aCorporate image 606 $aCorporations$xPublic relations 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aBusiness communication. 615 0$aCorporate image. 615 0$aCorporations$xPublic relations. 676 $a658.827 702 $aLim$b Ming 702 $aMachado$b Joana Cesar 702 $aIglesias$b Oriol 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460387203321 996 $aBrand, identity and corporate reputation$92050133 997 $aUNINA LEADER 00832nam a22002291i 4500 001 991003321979707536 005 20040325102905.0 008 040802s1921 it |||||||||||||||||ita 035 $ab13057881-39ule_inst 035 $aARCHE-101049$9ExL 040 $aBiblioteca Interfacoltà$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l. 082 04$a853.8 100 1 $aCapuana, Luigi$0152163 245 10$aFasma e altre novelle /$cLuigi Capuana 260 $aRoma :$bUrbis,$cc1921 300 $a1 v. ;$c17 cm 907 $a.b13057881$b02-04-14$c05-08-04 912 $a991003321979707536 945 $aLE002 Fondo Giudici C 139$g1$i2002000218728$lle002$nC. 1$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i13683421$z05-08-04 996 $aFasma e altre novelle$9292552 997 $aUNISALENTO 998 $ale002$b05-08-04$cm$da $e-$fita$git $h0$i1 LEADER 01206nam0 22003011i 450 001 UON00010161 005 20231205101929.933 010 $a88-07-01383-5 100 $a20020107d1989 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| 1|||| 200 1 $aMandarini Cinesi$fZhang Jie$gtraduzione dal cinese di Giuseppe Tamburello 210 $aMilano$cFeltrinelli$d1989 215 $a175 p.$d22 cm 410 1$1001UON00010708$12001 $aˆI ‰Narratori 606 $aLetteratura Cinese$xNarrativa$xSec. XX$3UONC000084$2FI 620 $aIT$dMilano$3UONL000005 686 $aCIN VI BA$cCina - Letteratura moderna e contemporanea - Testi$2A 700 0$aZHANG Jie$3UONV008336$0639315 712 $aFeltrinelli$3UONV246160$4650 801 $aIT$bSOL$c20250620$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00010161 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI CIN VI BA 349 $eSI SA 62190 7 349 966 $aLETTERATURA PUNJABI - POESIA E TEATRO$yLetteratura Cinese - Narrativa - Sec. XX$3UONC006913 996 $aMandarini Cinesi$91178440 997 $aUNIOR