LEADER 04371nam 2200721 450 001 9910460371303321 005 20200520144314.0 010 $a1-61234-819-X 010 $a1-61234-817-3 035 $a(CKB)3710000000570300 035 $a(EBL)4337471 035 $a(SSID)ssj0001592156 035 $a(PQKBManifestationID)16290741 035 $a(PQKBTitleCode)TC0001592156 035 $a(PQKBWorkID)14881636 035 $a(PQKB)11592679 035 $a(MiAaPQ)EBC4337471 035 $a(OCoLC)935113056 035 $a(MdBmJHUP)muse50967 035 $a(Au-PeEL)EBL4337471 035 $a(CaPaEBR)ebr11140783 035 $a(CaONFJC)MIL888120 035 $a(EXLCZ)993710000000570300 100 $a20151117h20162016 uy| 0 101 0 $aeng 135 $aur|n#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSelling war $ea critical look at the military's PR machine /$fSteven J. Alvarez 210 1$aLincoln :$cPotomac Books, an imprint of the University of Nebraska Press,$d[2016] 210 4$dİ2016 215 $a1 online resource (345 pages) 300 $aDescription based upon print version of record. 311 $a1-61234-772-X 320 $aIncludes bibliographical references. 327 $aInsulation -- The Coalition Provisional Authority Days -- The Iraqi Face -- The Blog of War -- David versus Goliath -- Iraqi Media Team -- Training the Iraqi Ministries -- Arab Media -- Al-Jazeera -- Fallujah -- Public Affairs -- Western Media -- Epilogue. 330 2 $a"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"--$cProvided by publisher. 606 $aIraq War, 2003-2011$xPublic opinion 606 $aIraq War, 2003-2011$xPolitical aspects$zUnited States 606 $aPublic relations and politics$zUnited States$xHistory$y21st century 606 $aCommunication in politics$zUnited States$xHistory$y21st century 606 $aMass media$xPolitical aspects$zUnited States$xHistory$y21st century 606 $aInformation warfare$zIraq$xHistory$y21st century 606 $aInformation warfare$zUnited States$xHistory$y21st century 607 $aUnited States$xArmed Forces$xPublic relations$xHistory$y21st century 608 $aElectronic books. 615 0$aIraq War, 2003-2011$xPublic opinion. 615 0$aIraq War, 2003-2011$xPolitical aspects 615 0$aPublic relations and politics$xHistory 615 0$aCommunication in politics$xHistory 615 0$aMass media$xPolitical aspects$xHistory 615 0$aInformation warfare$xHistory 615 0$aInformation warfare$xHistory 676 $a659.2/935500973 700 $aAlvarez$b Steven J.$01054801 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460371303321 996 $aSelling war$92487715 997 $aUNINA