LEADER 05156nam  2200685Ia 450 
001 9910460314603321
005 20200520144314.0
010   $a87-630-9963-2
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035   $a(PQKBTitleCode)TC0000645893
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035   $a(EXLCZ)992670000000067218
100   $a20050812d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aFrontrunners or copycats?$b[electronic resource] /$fBirgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
205   $a1st ed.
210   $aCopenhagen ;$aHerndon, VA $cCopenhagen Business School Press$d2005
215   $a1 online resource (172 p.)
300   $aDescription based upon print version of record.
311   $a87-630-0135-7 
320   $aIncludes bibliographical references.
327   $a""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The a???schoolificationa??? of children""; ""Institutionalized individualization and individualized institutionalization""; ""New a???ideals of normalitya???""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""
327   $a""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law a??? Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law""
327   $a""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation a??? the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young peoplea???s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation""
327   $a""Changing media""""In summarya???""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""Whata???s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Childrena???s and Adolescentsa??? Use of the Internet a??? with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of a???tweensa????""; ""Tweensa??? use of the Internet""; ""Concerns about the Internet""; ""Tweens a??? between media and consumption""
327   $a""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Childrena???s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?""
327   $a""Results from LEGO Research among children""
606   $aChild consumers$vCongresses
606   $aYoung consumers$vCongresses
606   $aChildren$xEconomic conditions$vCongresses
606   $aTeenagers$xEconomic conditions$vCongresses
606   $aAdvertising and children$vCongresses
606   $aAdvertising and youth$vCongresses
608   $aElectronic books.
615  0$aChild consumers
615  0$aYoung consumers
615  0$aChildren$xEconomic conditions
615  0$aTeenagers$xEconomic conditions
615  0$aAdvertising and children
615  0$aAdvertising and youth
712 02$aHandelshøjskolen i København.$bCenter for Marketing Communication.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910460314603321
996   $aFrontrunners or copycats$92092951
997   $aUNINA