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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aTransmedia television $eaudiences, new media and daily life /$fElizabeth Evans
210  1$aNew York :$cRoutledge,$d2011.
215   $a1 online resource (221 p.)
225 1 $aRoutledge advances in television studies ;$v2
225 1 $aComedia
300   $aDescription based upon print version of record.
311   $a0-415-71236-X 
311   $a0-415-88292-3 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Understanding transmediality. Transmedia texts : defining transmedia storytelling -- The transmedia industry : distribution and engagement -- Transmedia audiences : the consequences of emergence -- Audiences for emergent transmedia drama. Spooks internet and digital gaming : immersion and agency -- 24 : Conspiracy and the mobile phone: immersion and immediacy -- Downloading television : agency, immediacy and the transmedia audience -- Conclusion.
330   $aThe early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set's status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with 'television' without ever turning a television set on.Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integ
410  0$aRoutledge advances in television studies ;$v2.
410  0$aComedia.
606   $aDigital television$xSocial aspects
606   $aTelevision broadcasting$xTechnological innovations
606   $aConvergence (Telecommunication)
606   $aInteractive television$xSocial aspects
606   $aTelevision viewers
608   $aElectronic books.
615  0$aDigital television$xSocial aspects.
615  0$aTelevision broadcasting$xTechnological innovations.
615  0$aConvergence (Telecommunication)
615  0$aInteractive television$xSocial aspects.
615  0$aTelevision viewers.
676   $a302.23/45
700   $aEvans$b Elizabeth$f1981-,$0887440
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910460233303321
996   $aTransmedia television$91982509
997   $aUNINA