LEADER 04699nam 2200637 a 450 001 9910460096403321 005 20200520144314.0 010 $a1-283-37658-X 010 $a9786613376589 010 $a1-84719-901-1 035 $a(CKB)2670000000083726 035 $a(EBL)950549 035 $a(OCoLC)797916464 035 $a(SSID)ssj0000526670 035 $a(PQKBManifestationID)11370789 035 $a(PQKBTitleCode)TC0000526670 035 $a(PQKBWorkID)10523328 035 $a(PQKB)11654578 035 $a(MiAaPQ)EBC950549 035 $a(CaSebORM)9781847199003 035 $a(PPN)228041538 035 $a(Au-PeEL)EBL950549 035 $a(CaPaEBR)ebr10467638 035 $a(CaONFJC)MIL337658 035 $a(EXLCZ)992670000000083726 100 $a20110518d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWordPress 3 search engine optimization$b[electronic resource] $eoptimize your Website for popularity with search engines /$fMichael David 205 $a1st edition 210 $aOlton, Birmingham $cPackt Pub.$d2011 215 $a1 online resource (344 p.) 225 1 $aCommunity experience distilled 300 $aIncludes index. 311 $a1-84719-900-3 327 $aCover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started: SEO Basics; Introducing SEO; Improving your rank on all search engines; Exploring the changing nature of search engines; Understanding a search engine's inner working; Preparing the index; Querying the index; Exploring on-page search ranking factors; Weighing search factors; Understanding the search algorithm; Ranking factor: body content; Serious ranking power: title tags and meta tags; Using heading tags (h1, h2, h3) 327 $aOptimizing code quality and load speedMenus, internal navigation, and link structure; Image filenames and alt tags; Text attributes: bold, italics, and underline; Ranking factor: high page count; Fodder for search engines: fresh content; Using the subtle power of outbound links; Understanding off-page ranking factors; Links are the power; Creating natural links; Avoiding over-optimization; Converting visitors to customers: the third spoke of SEO; Creating conversion-based websites; Summary; Chapter 2: Customizing WordPress Settings for SEO 327 $aSetting goals for your business and website and getting inspirationAnalyzing your audience; Determining the goal of your website; Following the leaders; Gauging competition in the search market; Knowing what WordPress already does for your SEO; Understanding WordPress' economical architecture; Building large sites quickly with WordPress; Earning respect with search engines; Leveraging WordPress' blogging capabilities; Displaying RSS feeds; Finding your RSS feed; Promoting your RSS feed; Automatically creating descriptive URLs with WordPress permalinks; Creating reliable, text-based navigation 327 $aEngaging visitors with built-in collaboration, contribution, and community buildingEmploying user roles to get your team involved; Improving ranking with user comments; Using update services; Understanding what WordPress doesn't do for your SEO; Tackling duplicate content within WordPress; Overcoming landing page customization limitations; Understanding limitations on page-by-page navigation; Summary; Chapter 3: Researching and Working with Keywords; Building your site's foundation with keyword research; Understanding relevance and the effect of short-tail and long tail keywords 327 $aDeveloping a powerful long tail search strategyResearching keyword search volume with online keyword tools; Google's SKtool; SEO Book's free keyword tool; Google Insights; Online keyword tool: Wordtracker's free keyword tool; Identifying and developing your keywords; Gathering keywords: Thinking about your customer's (imperfect) intent; Generating keyword ideas with online tools; Generating alternative keyword ideas with Google Sets; Generating alternative keywords with SEOTools Keyword Suggestion Scraper and Google Suggest; Building keyword lists with common qualifiers 327 $aAnalyzing customers' search behavior 330 $aOptimize your website for popularity with search engines 410 0$aCommunity experience distilled. 608 $aElectronic books. 676 $a006.7 700 $aDavid$b Michael$0734655 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460096403321 996 $aWordPress 3 search engine optimization$91997080 997 $aUNINA